Under the direct supervision of the Association Director of Membership and Marketing, the Membership & Marketing Specialist is responsible for assisting with implementation of Association-wide communication and marketing efforts that are ongoing and regular in nature. The Membership & Marketing Specialist will support all branches and departments to reach marketing goals in membership, programs, and operational functions. This position has an impact on the success of every branch and department and the applicant must be willing to work with large teams and manage multiple projects.
Areas of Responsibility:
- Responsible for day to day YMCA brand compliant content management for website, Facebook, Instagram, and future digital and social media efforts. Lead day to day social media engagement, activities, and strategies.
- Manages day to day troubleshooting, updating and administering of online rewards/loyalty program.
- Produce reports and metrics on member engagement, program management, and implement marketing automation/membership management software as part of a data team.
- Maintain a pulse on day to day operations of all locations and work with key staff to promote daily activities, special events, seasonal opportunities, and other association-wide initiatives through digital signage, social media, Y app, email, and onsite facilitation as directed.
- Develop engaging blog content and execute maintenance for multi-page, multi-branch website.
- Update and manage Google My Business, Bing Places, Care.com, and Yelp profiles.
- Produce ongoing print pieces such as schedule grids, dashboards, and monthly calendars.
- As needed, assist with other marketing department duties including print piece production.
Educational Background:
Bachelor's degree in marketing or related field preferred, or equivalent combination of education and experience.
Skills/Experience:
- A social media ‘native’ who lives and breathes all things social with a constant finger on the pulse of latest trends and platforms, including: Facebook, Instagram, Twitter, YouTube, LinkedIn, and others.
- Experience with social media management tools and email marketing.
- One to three years of experience in a digital marketing role such as website administration, social media administration, and online content creation required, or equivalent.
- Preferred candidate will have proficiency with MS Office, html/website management, Content Management Systems, Web applications, Adobe InDesign, Adobe Photoshop and/or Illustrator, and internet technologies.
- Must have the ability to travel to branches during the course of the workday and occasionally work evenings and/or weekend hours during special events/promotions.
Compensation/Benefits:
Salary: $34,000.00 - $36,000.00
Job Function:
Organization Info
Listing Stats
Post Date:
Jun 12 2018
Active Until:
Jul 12 2018
Hiring Organization:
YMCA of the USA
industry:
Nonprofit