The Association Director of Membership & Marketing is responsible for developing and implementing effective marketing and membership strategies. Reports to the VP of Operations.
Areas of Responsibility:
- Articulate, prioritize, lead, and implement a membership and marketing strategy that builds community awareness, enhances member experience, improves processes and performance, and engages staff and volunteers.
- Analyze community, member, and program data to create, direct, and execute a cohesive and comprehensive calendar for new member recruitment, program marketing, content creation, and internal/external communication.
- Develop marketing tools, initiate best practices, provide support, document processes, implement training, and support Branch Membership Directors to help increase community awareness, member engagement, and program promotion.
- Manage external partners and vendors to ensure alignment with project expectations.
- Oversee the day to day operations of the Marketing Department and provide direction as project manager for all association initiatives, including digital marketing strategy implementation and onsite facilitation of special projects and incoming requests as directed.
- Directly supervise Marketing Team, which includes three full-time marketing staff (Graphic Designer, Digital Marketing Specialist, and Marketing Specialist).
- Oversee Workplace Wellness strategies and directly supervise Association Workplace Membership Sales and Service Director.
- Develop, monitor, and administer annual marketing budget and maintain a positive fiscal position.
- Lead Association Membership and Association Marketing Cabinets and provide ongoing support to cabinet and team members. Serve as staff liaison to Association Board Membership & Marketing Committee and YMCA of the USA initiatives.
- Contribute to and maintain a professional work environment by demonstrating integrity, promoting teamwork, fostering positive communication, and leading collaborative and forward-thinking relationships with branch leadership and internal departments.
- Stay up to date on the newest trends, tools, and insights in membership and marketing, while serving as a resource and advocate across the organization to optimize plans based on these insights
Educational Background:
Bachelor's degree in marketing or related field preferred, or equivalent combination of education and experience.
Skills/Experience:
- Three or more years of professional experience in marketing leadership; digital marketing strategy experience preferred.
- Professional experience in sales and/or membership engagement and retention preferred.
- Three or more years of department leadership experience, including staff supervision and budget management.
- Excellent personal computer skills and strong understanding of digital tools, marketing software, and standard business software.
- Must have good interpersonal, public relations, and communications skills, including the ability to make presentations and handle media inquiries.
- Must have the ability to travel to branches during the course of the workday and occasionally work evenings and/or weekend hours during special events/promotions.
Compensation/Benefits:
Salary: $58,000.00 - $62,000.00
Job Function:
Organization Info
Listing Stats
Post Date:
Jun 8 2018
Active Until:
Jul 8 2018
Hiring Organization:
YMCA of the USA
industry:
Nonprofit