Contributes to AARP’s mission of delivering value to members through information by serving as a lead technical editor and coordinator for Web publishing of Research reports on AARP.org and the InfoNet [AARP’s internal website] (meeting tight deadlines where required, and developing, promoting, and enhancing online information products). Plays a creative and consulting role in the design/redesign of Research sites on the InfoNet and the Research site on AARP.org, applying basic usability, SEO and user experience concepts to the current or future design of sites, in collaboration with other internal client groups. Follows Research reports through entire publication process, including implementing DOIs and vanity URLs, assigning metadata, preparing summaries for landing-page text and search annotations, creating graphics, selecting compelling images, converting source files to HTML and/or PDF files. Develops, edits, and maintains content for InfoNet Research and PRI sites, overseeing the content on a day-to-day basis and regularly updating the pages. Works with Research staff to promote Research events and publications, including the design and posting of promotional InfoNet pages, submissions to News Now and department newsletters, and multimedia promotions. Advises Research and other AARP staff on taxonomy, writing, and classification issues. Provides editing of major reports and scans for Research staff.
- Serves as the intake person for AARP research reports from all sources. Coordinates the work to organize, prepare, code, track, review, post, notify authors and report on the content published on the Research site on AARP.org and intranet, InfoNet.
- Ensures overall quality and coding accuracy of content posted on the web sites. Enters and maintains research content in the content management system for AARP.org. Writes and updates documentation for team procedures, including web publishing, metatagging, PDF creation, and DOI assignment.
- Applies principles of usability and SEO to web site design, as appropriate.
- Monitors and meets publishing deadlines.
- Participates in Research’s social media efforts, contributing compelling and timely content on a regular basis, monitoring metrics and altmetrics as needed to create content that resonates with audiences and increases engagement.
- Contributes to external Research newsletter, including content selection, copy editing, and image selection.
- Gathers and distributes Research aarp.org metrics to relevant audiences on a monthly basis, providing historical analysis and context.
- Promotes Research to relevant clients (Audience Engagement, Integrated Communications and Marketing, others) to increase reach and relevance with external audiences.
- Creates compelling graphics for use across multiple channels, including social media, and internal and external websites.
- Develops, maintains, and regularly updates content on the AARP Research sites on AARP.org and the Research and (as needed) PRI InfoNet site.
- Works with Research staff to promote Research events and publications.
- Stays abreast of current and emerging trends related to web development, graphics creation, social media and marketing of research.
- Demonstrates AARP cultural attributes and behaviors in all interactions.
- 4+ years of previous related experience; or a combination of related training and relevant experience. Experience should include developing and maintaining a large web site.
- Expertise with web authoring and editing tools such as Adobe Photoshop, Microsoft SharePoint, Web content management systems (Adobe Experience Manager), Adobe Pro, as well as Microsoft PowerPoint.
- Experience in file structures, Search Engine Optimization, retrieval and access methods, HTML, and Windows and web-based interfaces.
- Thorough understanding of web development, editing, and publishing.
- Knowledge of basic usability and user experience concepts.
- Positive experience working in a collaborative team environment with designers, developers, other technical staff, and editorial staff.
- Demonstrated experience in project management, an ability to adapt to changing priorities and tight timeframes, and a high degree of comfort working in a fast-paced environment. Must possess strong analytical, detail-oriented, organizational, creative thinking, and problem-solving skills.
- Excellent writing and editing skills.
- Skill at effective business and Web writing, both for a general and more specialized research audience.
- Understanding of search and retrieval implications for indexing and metatagging as they relate to older and newer technologies and how users conduct searches.
- Ability to organize multiple tasks and set priorities while serving as a liaison between departments to foster collaboration on various projects.
- Ability to work independently as well as work with team members and clients from several departments.
AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.