Serves as a part of the marketing quality control function that oversees provider use of the brand, access to the member, and marketing communications experience.
Areas of Responsibility:
- Fulfils commitments to marketing oversight, brand stewardship, and enhancing the member experience with provider programs in the line of business.
- Serves as the single marketing team representative supporting a suite of provider relationships in the travel category.
- Facilitates delivery of all marketing-related activities internally, which includes data support, member communications in AARP channels, and integration of AARP priorities.
- Delivers oversight of provider marketing plans externally, ensuring compliance with contractual commitments and AARP standards.
- Provides input on creative, product messaging, position, test strategies, and use of tactical channels, where appropriate, related to all provider marketing and member communications.
- Facilitates the compliance officer review of marketing materials, ensuring provider campaigns are properly developed and final materials reflect compliance needs.
- Partners with appropriate management and account leadership to ensure alignment with category strategy and to develop and implement account growth strategies.
- Partners with business development and account leadership to onboard new providers or additional special projects for existing providers.
- Leverages and liaises on behalf of ASI assets, including cooperative marketing programs, member benefit, and AARP advertising assets in an effort to create value and intersection with provider goals and objectives.
Educational Background:
Completion of a Bachelor’s degree or equivalent experience
Skills/Experience:
- A minimum of 5+ years of experience in marketing and communications. Experience in partner/affinity marketing and/or oversight of external marketing relationships is preferred. Knowledge of travel industry is a plus.
- Requires strong direct-to-consumer marketing experience, especially in direct mail, digital, and social marketing.
- Requires strong relationship management and project management skills and the ability to manage and influence relationships across multiple external vendors and business partners.
- Excellent written, verbal, visual/presentation, and interpersonal communication skills a must
- Ability to toggle between multiple priorities at the same time at a fast and efficient pace.
Compensation/Benefits:
AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.
Job Function:
Organization Info
Listing Stats
Post Date:
Mar 20 2019
Active Until:
Apr 20 2019
Hiring Organization:
AARP
industry:
Nonprofit