Drives strategic social media and brand objectives that deliver measurable results. Develops and executes social content strategy, with a focus on working closely with Strategic Communications and the Editorial teams on key issue areas. Works on development of social content and partners with the Sr. Community Advisor on both engagement strategy and delivery of content onto the social platforms. Collaborates enterprise-wide to ensure growth in key social media metrics, in line with overall goals
Areas of Responsibility:
- Provides strategic guidance on social media content tied to AARP issue areas and enterprise strategy priorities.
- Assists in the development and implementation of social media content, from initial concept to working with appropriate colleague on engagement strategy and actual scheduling/posting of content on the social platform. In addition, may assist in drafting and creation of posts and community management as needed.
- Provides valuable strategic communications, as needed to proactively share ideas, opportunities, and best practices on a regular basis.
- Manage day-to-day relationships with internal business unit(s).
- Manages development and execution of editorially-driven social media initiatives.
- Works with the editorial team on social media training and best practices, in close collaboration with appropriate colleague.
- Reports on what is trending and proactively suggests concepts/ideas that can take AARP’s social media efforts to the next level.
- Maintains the AARP brand on established and emerging social platforms.
- Drives brand equity.
- Engages prospects, members, and influencers (e.g., AARP communities) and regularly reports on progress.
- Grows key metrics and provides reporting in line with AARP’s overall social media goals and strategy.
- Analyzes content performance and provides constructive guidance to better engage communities in close collaboration with the appropriate colleague.
- Serves as the primary liaison with the social creative team (in-house and agency) with respect to the social media calendar.
- Maintains the AARP brand voice on established and emerging social platforms.
- Supports AARP’s mission in social media.
- Grows brand champions and partners with influencers, if/when appropriate.
- Manages social integration for AARP events and experiences, if/when appropriate.
- Manages budget allocation and ensures that project objectives are met on time and within budget.
- Stays current on industry trends and technological developments; applies thought leadership and learning to AARP’s social media initiatives, as appropriate.
Educational Background:
Completion of a Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline (advanced degree preferred)
Skills/Experience:
- 5+ years of experience in developing and implementing social media strategies for a variety of clients at an agency or large, complex organization.
- Previous social media management experience is required, including social content and community management. Paid media management is a plus. Previous experience working with journalists and/or editorial teams.
- Demonstrates a strong ability to manage/implement social content strategy and engage/grow communities.
- Demonstrates a strong ability to develop and manage social content for multiple stakeholders and audiences.
- Demonstrates an ability to use data, analytics, and audience metrics to measure and drive growth.
- Possesses a strong client-service orientation and account management skills.
- Demonstrates an excellent understanding of, and ability to work within, organizational politics, networks, and a matrix-management system.
- Demonstrates an ability to thrive in creative environments and work with editorial/content teams.
- Exceptional written and verbal communication skills. Strong presentation skills.
- Demonstrates strong interpersonal skills (e.g. listening, negotiating, facilitating, managing conflict, flexibility).
- Exceptional ability to foster solid business relationships.
- Demonstrates a strong working knowledge and understanding of social communications platforms, blogs, microblogs, mobile, user-generated sites, etc.
- Commitment to quality and accuracy -- strong attention to detail.
- Demonstrates a passion for quality content.
- Possesses strong time management skills.
- Displays a proven track record of working with distributed teams and freelance resources.
Compensation/Benefits:
AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.
Job Function:
Organization Info
Listing Stats
Post Date:
Sep 30 2019
Active Until:
Oct 30 2019
Hiring Organization:
AARP
industry:
Nonprofit