The Senior Manager of Marketing and Promotions is a member of the Marketing, Branding, and Communications (MBC) department reporting directly to the VP of Marketing and Branding. This role is responsible for overseeing the strategy, development, management, and reporting of NPR’s cross-channel promotions. The Senior Manager of Marketing and Promotions will partner with internal and external stakeholders to create promotional plans for campaigns across NPR platforms to grow and diversify the NPR audience.
The ideal candidate will be a self-starter who has an entrepreneurial mindset with the ability to be both strategic and practical. S/he will be collaborative and thrive in a fast paced, results-oriented environment with the ability to communicate and work across functions and levels. This person should be a highly-motivated and organized individual who can manage simultaneous projects and deliverables, efficiently and effectively.
- Create and execute promotional campaigns across NPR platforms including radio, digital, podcasting, smart speakers, and email
- Develop and report on promotional allocations and their effectiveness
- Optimize and iterate campaigns based on results and achieving organizational objectives
- Work in alongside the VP of Marketing and Branding to develop third party publisher partnerships in order to grow, diversify, and acquire new audiences
- Create dashboards to schedule promotions and track performance visibility across stakeholder groups
- Partner with Programming team to create promotional consistency and positioning across all Member station communications and promos
- Supervises interns and is responsible for managing initiatives across internal functions and third parties
- 8+ years of consumer marketing and promotions
- Proven track record in implementing successful strategies to drive response and audience growth
- Experience in digital marketing required; experience in podcast development and promotion desired
- Experience managing cross-channel creative process from development to implementation
- Strong analytical skills and familiarity with online testing and optimization
- Fluency in reporting tools, Excel, and KPIs
- Experience growing audience loyalty and engagement
- Ability to be nimble and flexible and work in entrepreneurial environment
- Strong project management, organization, and communication skills
- NPR familiarity and super fan a plus.
NPR offers a competitive compensation and comprehensive benefits package including health and wellness benefits, retirement, and work/life balance programs, as well as opportunities for career growth and development.