AARP is hiring a Senior Community Advisor who will be responsible for overseeing the execution and implementation of AARP’s social content calendar and social media copywriting on behalf of the brand. Under the guidance of the Director of Social, they will work with the Social Strategists and Social Marketing Senior Advisor to ensure maximum exposure for content on AARP’s social platforms including Facebook, Twitter, LinkedIn, and Instagram. The Senior Community Manager with the assistance of Community Manager will manage all social scheduling, copywriting, and publishing duties.
- Overseeing the planning and day-to-day execution of the social media editorial calendar for AARP’s brand profiles on Facebook, Twitter, LinkedIn, and Instagram, while aligning to AARP enterprise priorities
- Serving as primary liaison with the social creative team (in-house and agency) with respect to the social media calendar
- Maintaining the AARP brand voice on established and emerging social platforms
- Draft social copy that effectively communicates and engages AARP’s audience across multiple platforms
- Analyzing content performance to inform future content and copywriting
- Reporting the health and evolution of AARP communities on a monthly and quarterly basis to AARP leadership across the organization
- Staying current on industry trends and technological developments all while applying the best thinking and practices to AARP’s social communication
- 6+ years of experience in managing social media platforms for a variety of clients at an agency or large, complex organization including copywriting, publishing, calendar management, and paid media.
- Demonstrate a strong ability to develop and manage social content calendars for multiple stakeholders and audiences
- Deep expertise in social media copywriting for large organizations and/or brands
- Possess strong client service orientation and account management skills
- Demonstrate excellent understanding of, and ability to work within, organizational politics, networks, and a matrix management system
- Demonstrate strong interpersonal skills (e.g. listening, negotiating, facilitating, managing conflict, flexibility.)
- Demonstrate strong working knowledge and understanding of social communications platforms, blogs, microblogs, mobile, user-generated sites, etc
- Exceptional written and verbal communication skills
- Commitment to quality and accuracy – strong attention to detail
- Must possess the ability to creatively problem solve, lead, manage, train and collaborate with a multi-disciplined team.
- They will be detail orientated, but have an ability to see the bigger picture.
- The right candidate will foster solid business relationships at every level of the organization. That includes relationships with AARPx (AARP’s Customer Experience team), AARP Editorial, AARP Studios, Advocacy, and many other departments and teams.
- These efforts will require knowledge and mastery of third-party scheduling tools such as Sprinklr, Hootsuite and Spredfast and third-party project management tools including Air Table and Asana.
AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.