Looking to apply your passion for analytics to your passion for science and exploration? National Geographic Society seeks a seasoned Digital Analytics analyst to help create and optimize digital experiences in support of National Geographic’s goals. We strive to be an outcomes-driven organization, and seek to apply your mastery in data analytics and visualization to inform our data-driven culture of continual testing and improvement. Help us develop the best programs and experiences for our grantees, our educators, and students and help us attract and engage targeted, project-specific, audiences. Join us as we work towards building a global community that understands and values the natural world, respects its people and is empowered to generate and implement solutions for a healthier and sustainable future.
- Define and operationalize strategies to measure touchpoints along various constituent-specific journey maps and their related digital products. (20%)
- Monitor and analyze various data streams. (25%)
- Translate data and recommend actions through appropriate forms of communication (stand-ups, memos, dashboards, decks, infographics) to inform iterations to continually improve products and experiences for our constituents. (25%)
- Be an active part of agile software development practices for digital product ideation, creation, and implementation to ensure that intended outcomes will be measurable . (20%)
- Coordinate with and advise internal teams to monitor activities as they relate to overall constituent-related goals (5%)
- Stay on top of industry trends and best practices. (5%)
A minimum of 5+ years of direct experience analyzing web analytics in the implementation and measurement of digital products. Experience with philanthropic, outcomes-driven, organizations strongly preferred.
Knowledge and Skills Required
- Expertise in Google Analytics is a must have. Extra bonus points for strong proficiency in Google Tag Manager.
- Jedi ability to extract, join, manipulate, and learn from data, including ability to query databases (e.g., SQL) and strong proficiency in analytics / reporting tools (e.g.,Tableau). Bonus points for ETL experience.
- Proven ability to communicate complex analytic concepts or findings to various audiences with appropriate level of detail. Advanced proficiency in effective data visualization required.
- Creativity in and understanding of research design to guide iterations toward optimal user experience (e.g., A/B Testing). Sufficient proficiency in related testing tools expected.
- SEO experience a plus
- Sufficient experience with social media analytics to drive insights and recommendations expected
- Exceptional written and oral communication skills
- Acute attention to detail and strong work ethic
- Well organized and able to manage competing priorities
- Ability to adapt to continuous change and short deadlines
- Strong desire to continuously learn and grow