Drives business processes and technology solutions in support of a robust and complex e-mail program and is responsible for maintaining the e-mail service provider platform (Salesforce Marketing Cloud -- formerly Exact Target). Serves as the primary contact for users providing ongoing user support and training. Identifies areas of improvement and makes actionable recommendations to increase operational efficiency, as well as designs/implements those solutions on the Salesforce.com platform. Provides strategic and tactical leadership and guidance in the end-to-end delivery of solutions leveraging the e-mail platform, as well as integrations with other AARP platforms and cloud-based technology. Demonstrates significant depth of technical, business, and agency expertise in technology solutions, as well as a deep understanding of customer processes and business operations.
- Oversees functions such as user management, profile configuration, mobile configuration, data management, report, and dashboard development, etc.
- Works with Salesforce, support vendors, and internal technical staff to troubleshoot and apply new features, upgrades, and patches.
- Ensure data integrity within Salesforce.com, as well as between Salesforce.com and internal systems.
- Serves as the e-mail channel contact for business partners, including ITS, digital services/web platforms, CRM platforms (IMAX) and provides insight and expertise on how integration with the e-mail platforms can support/enable business objectives.
- Delivers solutions to the business by effectively leading agency technical resources and outsourced managed service resources.
- Collaborates with business partners on development and testing activities.
- Oversees the timely completion of e-mail advanced service projects.
- Understands client goals and leads e-mail technical solutions and strategies to reach these goals.
- Leads the technology roadmap planning and execution.
- 6+ years of experience, with demonstrated experience in e-mail marketing platforms and 1-3 years of salesforce marketing cloud experience. Salesforce Marketing Cloud Certified Administrator desired. Technical aptitude within Salesforce Marketing Cloud or equivalent platform and B2C application, formerly known as Exact Target.
- Ability to translate customer requirements into specifications.
- Experience working and or managing in a highly matrixed, consulting organization.
- Ability to create and modify roles, profiles, sharing rules, user configurations, mobile configurations, page layouts, custom objects, reports, and dashboards.
- Proficiency in SQL and relational databases.
- Strong client service and project management skills. In particular, must have the ability to communicate with both business and technical individuals effectively and explain technologies in a non-technical manner.
- Proficient in Microsoft Office applications, especially Excel functions.
- Understanding of web-based software, cloud platforms, and client/server technologies.
- Proficient written and verbal communication skills.
- Must have strong technical and analytical skills.
AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.