Advises clients, stakeholders, and ASI senior management on all phases of research, from conceptualization through actualization and resulting recommendations. Successfully manages complex and conflicting relationships among multiple stakeholders. Directs the primary and secondary research needs for the business, including the organization’s Lifestyle, I50, Business Development and Panel verticals. Provides value-added insights and consulting within ASI and AARP. Ensures high-level analytics and best practices in the market research discipline, resulting in actionable recommendations and insights for the business.
Areas of Responsibility:
- Advises clients, stakeholders, and ASI senior management on all phases of research, from conceptualization of a research agenda to recommendations for research methodology to recommendations for action growing from the research findings. Successfully manages complex and conflicting relationships among multiple stakeholders.
- Manages major research with broad ASI and Association impact. Often responsible for work with high visibility and critical outcomes. Leads in the development of a research agenda to address the critical questions or provide key data required to support an Association priority. Develops and manages the overall research plan for the area of work; develops and manages specific project work plans; develops and manages project budgets; develops requests for proposals, selects vendors, and manages work of vendors; oversees the work of staff assigned to projects within the work area, providing direction, feedback, and contributing to staff performance reviews. Provides support to other research as required.
- Conceptualizes and designs complex research projects, including those with high-risk or innovative methodologies, and highly constrained timelines and resources. Designs programs of research in support of strategic activities, as needed.
- Selects the most appropriate data sources or data collection methods that maximize the value and utility of the research. Oversees vendors who implement the data collection plan.
- Communicates research findings, often from complex studies or from a program of research by integrating related research and identifying implications of the research for action by decision-makers. Determines methods to communicate research results and prepares reports and materials that maximize communications. Responds effectively to complex and challenging requests for clarification and elaboration of research results.
- Acts as ASI representative to the Enterprise Panel ensuring that the panel is maintained to meet ASI and I50+ research requirements.
- Acts as Healthy Living segmentation research SME and manages all next step/follow-up research based on the insights gleaned from the Segmentation.
- Oversees any or all I50 and Business Development research by outlining goals, agenda and budget. Presents findings and value-added insights to key stakeholders.
Educational Background:
Completion of at least a Bachelors degree (Masters preferred) , in social/behavioral sciences, marketing research or a related discipline
Skills/Experience:
- 10+ years of progressively more responsible professional experience, including research project leadership, with an emphasis on applied research in area such as survey research, evaluation research, market research, communications research, or demographics. Requires highly technical knowledge of applied research methodologies and issues; strong data analysis and statistical skills.
- Must have in-depth understanding of advanced quantitative research methodologies (Conjoint, Cluster, Factor, TURF, Multivariates, Significance Testing, Sample weighting, etc.)
- Must have knowledge of and experience with building and working with consumer panels
- Must have strong understanding of relational databases as well as merging datasets
- Must be proficient in SPSS.
- Must have clear and effective oral and written communication skills, enabling information-sharing and interaction with a broad organizational distribution, including executive management and external partners/providers.
- Must be an excellent story teller.
- Must have experience in customer satisfaction survey management.
- Must be able to create in-depth analytical conclusions from results collected and link those findings with the strategic direction and goals of the organization.
- Must be expert in developing Power Point presentations/documents.
- Must be able to work in a fast-paced environment, build consensus with peers and management, market ideas and influence decision making among key stakeholders
- Must have proven ability to work with a high degree of independence and to plan, organize, and implement multiple projects within time and budget constraints.
- Positive attitude and unequaled dependability; a proven team player.
Compensation/Benefits:
AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.
Job Function:
Organization Info
Listing Stats
Post Date:
Mar 13 2018
Active Until:
Apr 13 2018
Hiring Organization:
AARP
industry:
Nonprofit