The project manager will lead a variety of marketing responsibilities in support of strategy leads and deliver “real time” member support—executing work that is consistent and strong. The successful candidate will manage key projects for in-person and online learning and interface with key stakeholders, including call center, print center, member data, broadcast, and external vendors. Additionally, the individual will high-level support for the Director, Turnkey Operations, as well as backfill for additional staff duties as needed,
Areas of Responsibility:
Deliverables may include:
- Plan, manage and execute large scale online and offline marketing projects with minimal supervision.
- Actively participates in team projects, and manages independent special projects as assigned.
- Deliver detailed campaign lifecycle maps, project schedules, to include dependencies, and task status through completion
- Monitor member requests; serve as the POC for non-standard or elevated requests
- Provide analysis of campaign performance, including optimization recommendations
- Deliver tactical marketing plans, including projected response rates and ROI
- Assist with budgeting
- Implement web content updates and edits via template site, tracking, and performance opportunities/ideas
- Creative reviews and edits
- Quarterly analysis/insights decks
- Campaign tracking codes & associated documentation
- Project estimates, scopes, and/or charters
- Demonstrate a solid understanding of the organization and willingness to research questions and develop and execute solutions.
- Use sound judgment in the assessment and analysis of internal and external business factors impacting operations to ensure the successful development of appropriate strategies and options.
- Interpret and report feedback to appropriate management. Provides counsel re: solutions and options and execute solutions.
- Provide ongoing relationship support with delivery partners in Brand, Call Center, Email channel, and other partners who support local program data management, promotion, and execution.
- Supports data collection, reporting and analysis for local programs with a focus on finding improvements and implementing them.
- Assists state colleagues in delivering locally-led marketing and promotions for Programs’ experiences, when necessary or requested.
- Supports a “test and learn” environment to ensure high quality programming that meets the needs of the states and 50-plus consumers and that is nimble in program delivery and support.
General responsibilities include:
- Possesses strong, general knowledge of multiple consumer segments’ interests and needs.
- Recommends program execution timelines, targets and metrics; analyzes program outcomes based on program results and knowledge of objective benchmarks.
- Regularly collaborates with other AARP departments, relevant influencers, organizations and coalitions to plan, develop, and implement key Programs.
- Recommends program execution timelines, targets and metrics; analyzes program outcomes based on program results and knowledge of objective benchmarks.
- Exhibits/develops strong writing and editing skills for all audiences, including professionals and influencers.
- Works collaboratively across Programs departments and Community Programs teams.
- Executes work to prescribed standards of excellence.
- Demonstrates AARP leadership behaviors in all interactions.
Educational Background:
Associate’s degree or bachelor’s degree in business, English or marketing preferred; operations, program/product/service operations, marketing or other field related to the duties of this position
Skills/Experience:
- 3+ years of related experience developing, integrating, coordinating and implementing high impact initiatives, projects or in support of social programs, or a mix of education and experience pertinent to this position.
- Strong knowledge of project management principles (PMP ideal but not required); understanding of audiences and most optimal ways to reach them to effectively impact program goals.
- Demonstrated ability to work collaboratively internally and externally to effect positive social change; excellent communications and interpersonal skills.
- Experience in for-profit, non-profit, governmental or non-governmental organizations focused on educating and informing others or that improved delivery systems and or projects/products.
- Experience in building and managing matrixed cross-discipline teams to execute upon and deliver program goals.
Compensation/Benefits:
AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.
Job Function:
Organization Info
Listing Stats
Post Date:
May 15 2018
Active Until:
Jun 15 2018
Hiring Organization:
AARP
industry:
Nonprofit