Manages online registration and membership products on the digital team. Serves as the primary contact person across the organization and externally to help execute shared digital initiatives tied to dashboard goals. Responsible for initiating and vetting product ideas against revenue and engagement. Supports the development and implementation of concepts/projects intended to streamline and improve online registration and membership.
Reports to the Director of Product and Design, and includes the following responsibilities:
- Responsible for defining, planning, and prioritizing registration and membership related products
- Works with management to operationalize strategy and bring products to market
- Works cross-functionally across development, digital services, and marketing in order to successfully prioritize features
- Creates, manages, and communicates product strategies, roadmaps, and specifications
- Collaborates across teams during the discovery phase to assess value, usability and feasibility of product concept and experience
- Owns the registration and membership user experience, evangelizing to build awareness within the building
Manages projects in a highly visible and complex process that has many constituents and stakeholders
- Works on problems and ideas of diverse scope where the analysis requires simultaneous consideration of: Strategic and tactical issues; Short-term and Long-term implications; Idea generation and project execution. Develops solutions that raise the bar on product and services for 50+ people.
- Requires independent judgment and autonomy. Frequently must address ambiguous assumptions and situations. Must be able to discern key concept drivers and provide greater definition.
- Provides leadership of cross-functional teams that can span multiple external organizations. Engages and motivates a diverse group of contributors to generate “out-of-the-box” solutions with detailed metrics that can be successfully implemented.
- Problem solves on day-to-day activities to ensure individual project objectives are achieved, while simultaneously maintaining focus on achieving strategic imperatives. Can quickly evaluate the viability of concepts that can generate significant value for AARP and members.
- 6 or more years of directly related experience, or an equivalent combination of training and experience related to the duties of the position. Candidates will have at minimum:
- Experience as a program/product manager with project management sensibilities
- Familiarity working in a digital membership space for established brands
- Interest understanding and building experiences based on 50+ audience digital research trends
- Knowledge in product areas including strategy, requirements, UX design, development, and QA
- Passionate about usability and working on user flows on both web and mobile devices
- Ability to build consensus by pivoting between a facilitator role and making recommendations across teams
- Excellent written, verbal, visual/presentation and interpersonal communications skills
AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.