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Online Marketing Specialist

This job is no longer available

Washington, D.C., USA

World Wildlife Fund (WWF), one of the world's leading conservation organization, seeks an Online Marketing Associate Specialist. This position offers an exciting array of opportunities to use and expand your coding and marketing skills in a fast-paced environment as you help strengthen WWF's online fundraising efforts to advance our mission. 

The ideal candidate is forward-thinking, detail-oriented, and hard-working; has strong HTML and CSS skills; is driven by high-quality work; and is excited about conservation. You will be a great fit if you are eager to learn, bring new ideas, and seek out ways to optimize the online giving process while engaging millions of nonprofit supporters. You will join a team of digital marketing professionals who are leaders in nonprofit fundraising. 

Areas of Responsibility: 

The Associate Specialist assists with projects, initiatives and ongoing efforts that drive revenue and encourage donor engagement. This position supports WWF-US Online Marketing team’s work on donation forms and email campaigns, including creating, updating, maintaining, testing to improve conversion rates, and analyzing and reporting on performance.

  • Create donation forms on the WWF-US website to support online marketing campaigns and other teams’ campaigns.
  • Maintain existing forms and related assets (such as thank-you emails and pages), ensuring that standards and best practices are being followed.
  • Conduct optimization tests to improve forms’ performance.
  • Monitor, track and report on key donation-related metrics, ensuring appropriate tracking mechanisms are used.
  • Assist with membership email campaigns (such as renewal, reinstate and upgrade campaigns), including development of creative ideas, copy and visuals, coding related emails and donation forms. Monitor results and performance and prepare strategic analysis of campaign activities to share with team.
  • Confirm accurate synchronization of donation-related data between Blackbaud Luminate Online and CRM.
  • Coordinate with internal teams (including PSE, legal, operations, IT, marketing) to plan and implement the above activities, and any others, to ensure projects are launched efficiently and successfully from a legal, technical and operational perspective.
  • Coordinate with vendors and other partners as necessary.
  • Perform other duties as assigned.
Educational Background: 
Bachelor’s degree or equivalent experience.
  • At least two to four years of experience in online marketing, website development, or related field required.
  • Online campaign email and donation form experience preferred using a major email marketing platform such as Blackbaud Luminate Online.
  • Strong HTML, CSS, JavaScript and web design skills.
  • Knowledge of Photoshop and Excel preferred.
  • Ability to effectively multi-task, establish priorities, and work independently and collaboratively in a fast-paced environment.
  • Excellent attention to detail and accuracy.
  • Excellent communication and organizational skills.

Organization Info

World Wildlife Fund

Washington, DC, United States
About Us

For 50 years, WWF has been protecting the future of nature. The world's leading conservation organization, WWF works in 100 countries and is supported by 1.2 million members in the United States and close to 5 million globally.

WWF's unique way of working combines global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature.


WWF works to: 

  • Conserve the world's most important forests to sustain nature's diversity, benefit our climate, and support human well-being
  • Safeguard healthy oceans and marine livelihoods
  • Secure water for people and nature
  • Protect the worlds most important species
  • Drive sustainable food systems to conserve nature and feed humanity
  • Create a climate-resilient and zero-carbon world, powered by renewable energy

These things are not just “nice to have". . . they are “need to haves." They are the things that make it possible for us to live. And so, to ensure our very survival, they must be kept safe.

Listing Stats

Post Date: 
Aug 27 2019
Active Until: 
Sep 25 2019
Hiring Organization: 
World Wildlife Fund