Reporting to the Director of Advanced Analytics, the Media Analytics Advisor will be a key team member in a world-class data science function. The position will develop data-driven analytics and strategies aimed at maximizing the effectiveness of advertising across multiple channels. The role will also drive innovative approaches to using data and technology in support of AARP’s mission.
The Media Analytics Advisor will help set the vision, direction and provide thought leadership for state-of-the-art statistical and econometric models, algorithms and logic to improve the effectiveness of Media. In this role, the Media Analytics Advisor will direct the development of predictive models which may include response, profitability and value, cross-sell, media mix, and attribution. Other decision support analysis may include advertising effectiveness, member engagement, executive dashboard metrics and multi-year forecasting.
- Develop a vision for the Media Analytics function and a roadmap that will allow the group to serve the growing needs of its partners.
- Utilize advanced analytical techniques.
- Provide leadership in driving improvements to decision platforms, capabilities and tools. Attend industry conferences to identify new trends and procedures that could be introduced into the existing toolkit.
- Implement best practices for code repositories, maintenance, and implementation.
- Provide recommendations and insights to internal clients. Communicate analytical results to non-technical audiences in a clear and concise format. Craft presentations based on specific business partner audiences, providing the appropriate level of detail required to take action.
- Foster good relationships across the association, corporate partners, and vendors. Maintain relationships with external resources to supplement staff and the AARP knowledge base. Develop relationships with suppliers for supplemental analytical resources.
- Generate new and innovative solutions to problems facing the organization, utilizing available data
- Provide comprehensive analytical support for Media team and their clients.
- Conduct attribution analyses to help quantify the impact of media campaigns.
- A minimum of five (5) years’ experience
- Proficiency with statistical programming required; Python and/or SAS preferred
- Experience in predictive modeling, including regression and classification, and machine learning
- Proficiency with media mix modeling, attribution and incrementally
- Experience with advertising and the media landscape (print and digital) strongly preferred.
- Highly process oriented, with a desire for continuous improvement of processes and associated documentation of efforts.
- Excellent business judgment and ability to recognize business implications of data.
- Extensive experience solving analytical problems using quantitative approaches
- Excellent oral/written presentation skills; proficiency in preparation and presentation of proposals, analytical reports, and documents regarding programs’ operational status, achievement and performance.
- Ability to work effectively with people, to gain internal respect and build consensus with superiors, peers, and subordinates.
AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.