The Junior Copywriter works with the Junior Art Director/Designer and the Marketing team in the conceptual development and execution of NPR’s strategic and creative marketing and branding efforts. S/he helps articulate and defend the voice, position and tone for the NPR brand and sub-brands, including NPR on-air programs and podcasts, digital products, consumer products, donor communications, events, and national fundraising efforts.
Areas of Responsibility:
- The Junior Copywriter comes up with big, bold ideas and sees them through from conception to completion.
- S/he creates multi-platform concepts, headlines, and copy for integrated ad campaigns, native advertising, websites, videos, blogs, digital direct marketing, social media efforts, identity design, merchandise, and collateral.
- This position will assist in naming new programs and initiatives, and collaborate on large-scale creative projects with external agencies, Member stations, and freelancers.
Educational Background:
2 years at a graduate advertising program + a related internship.
Skills/Experience:
- A kick-ass portfolio that showcases:
- A knack for big ideas that work across platforms.
- Solid examples of print, identity, collateral, digital and video work.
- Long and short-form writing excellence.
- An ability to write for different audiences with a flexible, exceptional writing style and tone.
- An ability to concept and collaborate on multiple campaigns and projects in parallel, on time, and on budget.
- Some grasp of writing for digital experiences. You understand the possibilities and limitations of digital (web and app) development.
- Autonomy —you excel at finding your own creative solutions to problems without a lot of hand-holding.
- An appreciation for and understanding of strategy as the backbone of strong creative work.
- An ability to quickly and carefully edit and punch up existing copy.
- Strong organizational skills and an extreme attention to detail.
- Excellent verbal, interpersonal, and public speaking skills.
- A proven ability to work effectively on a team of diverse individuals.
- Experience working closely with art directors and/or designers.
- A strong command of MS Office Suite.
- A daily desire to punch the status quo in the face.
Preferred:
- Minimum of 1 year experience in advertising and marketing at an agency or in-house marketing team OR An appreciation of NPR, podcasts, and audio storytelling.
- Working knowledge of Illustrator, Photoshop, InDesign, and other design programs.
- A snort-worthy sense of humor.
Compensation/Benefits:
- Hands-on creative experience working for a respected, nationally-recognized organization that was named News Service Brand of the Year, Most Trusted Brand, and Most Loved Brand by the 2017 Harris Poll EquiTrend.
- Mentoring from NPR’s creative leaders in all aspects of writing, copywriting, marketing, and branding.
- A chance to hone your writing chops in a building full of distinguished writers.
- A role in helping NPR’s mission to create a more informed public, at a time when our listenership and ratings are at an all-time high.
- An opportunity to influence NPR marketing strategies and affect the voice of the NPR brand.
Job Function:
Organization Info
Listing Stats
Post Date:
Jul 7 2018
Active Until:
Aug 7 2018
Hiring Organization:
National Public Radio, Inc.
industry:
Nonprofit