Washington, D.C., USA

Full-time

The Digital Director is a national headquarters position that oversees all aspects of Working America’s digital program and operations. The Digital Director works closely with Senior Directors to develop a coherent organizational strategy aimed at maximizing campaign goals and objectives. The Digital Director is also responsible for developing and maintaining a digital community of interest among Working America members and advancing Working America’s profile and interests in the digital area.

Areas of Responsibility:

Duties:

Oversee all aspects of the development, management, and oversight of Working America’s digital program and operations, including spending optimization;
Manage Working America’s digital properties including but not limited to websites, email platforms, SMS platforms, social media assets, and digital advertising platforms;
Direct integration of digital and field canvass campaigns; collaborate with data, analytics, and field operations;
Analyze and report on organizational and campaign metrics on a regular basis and use the data to make strategic recommendations to improve effectiveness; coordinate with political and programmatic teams to develop, implement, and innovate in-cycle clinical experiments and conduct ongoing analysis with the goal of improving digital campaign design and execution;
Direct research and development of emerging digital tools and tactics to enhance Working America’s communications strategy; develop strategic opportunities that promote the organizational mission;
Identify and implement strategies aimed at the growth, cultivation, and retention of Working America membership in the digital sphere;
Create, implement, and evaluate digital fundraising strategies;
Effectively recommend on hiring, promoting, discharging, disciplining, evaluating and participating in grievance handling for all Digital staff;
Directly supervise digital staff;
Develop and implement trainings and systems for effective roll-out and use of new digital tools; manage standards on digital practices and stay up-to-date on compliance requirements;
Manage relationships with the digital staff of stakeholders including but not limited to the AFL-CIO, affiliate unions, and like-minded organizations;
Manage vendor relationships as needed;
Other duties as assigned.

Skills/Experience:

Qualifications:

7-10 years of experience managing digital electoral campaigns or political programs;
Experience with strategic planning and implementation of digital tools to support electoral and issue campaigns including voter contact and GOTV operations;
Advanced user knowledge of email platforms such as Action Network; SMS platforms such as Mobile Commons and Hustle; Facebook; Google; and other digital platforms and tools;
Familiarity with the structure and workings of the labor movement and progressive infrastructure;
Ability to work independently in politically-sensitive and high-pressure environments;
Ability to manage and direct staff and work across departments;
Excellent problem-solving and relational skills;
Strong written and verbal communication skills;
Ability to travel on a regular basis as needed;
Must be able to work irregular and long hours.

Compensation/Benefits:

Position Type: