The Digital & Social Media Intern will assist the Public Policy Institute (PPI) with its digital and social media activities. Our intern will help to maintain and develop one of AARP’s unique data tools and serve as a key member of the team who is charged with sharing AARP’s policy solutions and content through social communications tools.
As our intern, you will be given administrative rights to assist with updating, and performing quality assurance activities for an existing data/interactive webpage, DataExplorer, and serve as part of the team that helps maintain the integrity of the DataExplorer website. Activities include:
- Checking website links to make sure they are functioning, updating website landing pages with new content (reports, blogs, infographics, links), uploading new “data in brief” links, and other administrative functions related to DataExplorer (training will be provided);
- Intern will also work with the DataExplorer program manager to assist with trouble-shooting, tracking and managing content development, and uploading data, as appropriate. Requires using a project management tool, Trello (training will be provided);
Being part of the PPI digital and social media team and helping with communications & social media activities. These include:
- Helping to create event social media toolkits, working with other social media team members and with supervision - includes creating sample tweets before/during/after events, creating/researching;
- Creating hashtags, finding hashtags of speakers & organizations, adding infographics to tweets, and formatting social media documents;
- Helping to create and posting regular daily tweets on @AARPpolicy and retweeting expert & relevant organization’s tweets. Responding to social media requests for information about papers and events. Scanning emails from Media Relations, setting up Google Alerts, and checking experts’ Twitter pages to find content for tweeting. Includes creating/timing/posting tweets through Sprinklr (training will be provided);
- Prepping for and live-tweeting PPI events or events/conferences with PPI speakers and engaging with other Twitter users (e.g. responding to their questions);
- Assisting with blog posts, such as adding/checking hyperlinks, finding/buying/adding images to blogs, adding bios, and posting blogs for experts. Includes use of WordPress (training will be provided);
- Helping to support PPI’s overall digital, communication and outreach activities, which could include providing support to team with the creation of videos, alerts, event planning or other communication activities.
- AARP also considers non-traditional interns who are looking to re-enter the workforce or change careers. This may include those who have previously graduated college and are now enrolled in a continuing education program.