A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide.
Do you have a passion for digital consumer analytics and a thirst to apply your knowledge to media? Do you want to be challenged by your job and be surrounded by passionate, dedicated, and creative people in a mission-driven environment? Then this role is for you.
As a Digital Analytics Lead, you will extract insights from complex media usage data sets, apply your data visualization and dashboard creation expertise, work with NPR product teams on reporting and analyses, and be an analytics thought leader in areas such as mobile apps, email, and digital donations. You’ll be part of NPR’s Audience Insights team of analysts and researchers, working closely with digital product teams, the newsroom, and leaders at NPR and NPR Member stations around the country. You have a unique blend of thoughtful data-driven curiosity and pragmatism. You know how to make data come to life and be actionable. And you love the idea of using data to make NPR (and the world) a better place.
Works under the direct supervision of Senior Manager, Audience Insights.
What You Will Do:
- Lead digital consumer behavioral analysis and uncover trends and insights in key areas that influence NPR and Member station digital product development, content strategy, marketing, and revenue. Focus areas will include mobile apps, email newsletters, and digital donations.
- Oversee the development, design, and maintenance of our portfolio of digital analytics dashboards and intelligence tools, which serve the NPR newsroom, programming, and digital product teams.
- Build strong consultative working relationships with colleagues, both internally at NPR and with NPR Member stations, to define analytics priorities and communicate actionable business insights.
- Develop statistical models and uncover patterns and relationships in diverse datasets that have real impact on the success of NPR’s content and product development strategy.
- Define KPIs, develop measurement plans, manage tagging and tracking strategies, and monitor data integrity to ensure robust measurement of NPR’s digital products.
- Multiple years of experience generating insights from digital consumer behavioral analytics data using platforms (like Google Analytics, Firebase, or similar)
- Excellent oral, written, and visual communication skills, particularly for explaining complex quantitative information to non-technical and business audiences
- Experience designing dashboards (with tools like Mode Analytics, Data Studio, Tableau, or similar) to empower decision-making across an organization
- Experience managing complex analytics projects from conception to conclusion
- Experience fetching data using SQL and/or analytics APIs (Google Cloud or BigQuery experience a plus)
- Experience analyzing data and building statistical models (using R, Python, or similar)
- Proven mastery of Excel and/or Google Sheets for data processing and analysis
- Experience designing measurement and analytics implementation plans for digital products
- Self-starter with the ability to work independently with little supervision as well as in a collaborative team environment
What To Expect When You Apply:
- Your application will be reviewed by a real person. We look at every application and cover letter that we receive which means that it can take a few weeks for us to get back to you.
- You will hear from us by email and we will share updates with you during each step of the interview process.
- Qualified candidates will be invited for an introductory video interview with a member of the hiring team.
- If you are selected to move on, we will ask you to complete a brief analytics assessment to confirm your grasp of fundamental technical skills.
- Candidates who successfully complete the technical assessment will be invited to onsite interviews with several members of our team. This stage typically lasts three to four hours.
NPR offers a competitive compensation and comprehensive benefits package including health and wellness benefits, retirement, and work/life balance programs, as well as opportunities for career growth and development.