Working closely with Development leaders, manages the development, creative and execution of all communication and marketing activities for assigned portfolio -- fundraising/development. Develops, manages, and delivers communication and marketing strategies and collateral that builds donor audience affinity and engagement. Conceptualizes, manages, and executes multiple campaigns/projects through a variety of channels and platforms.
Areas of Responsibility:
- Works and collaborates directly with the development team and other marketing communications professionals and creative agencies to help achieve objectives for the assigned portfolio (fundraising/development) and budgets.
- Serves as a Foundation brand ambassador, ensuring that all marketing and communication efforts and assets reflect and adhere to branding standards
- Works closely with the writing team to identify and capture client success stories and other information that can be used in fundraising and other marketing campaigns.
- Collaborates with the digital team to ensure website information is up-to-date and relevant to a donor audience in order to achieve business objectives.
- Collaborates with in-house designer and/or manages external agency partners to create assets that align with brand standards and meets development and fundraising objectives.
- Works closely with consultants to implement a mix of customer-facing events, public and media relations, thought leadership initiatives, social media, and digital tools, with an emphasis on video to achieve development and fundraising objectives.
- Identifies gaps and leverages cross-enterprise and/or other promotional opportunities to achieve established goals.
- Builds strong and engaging collateral suite and other assets that align with the Foundation brand and core messaging, including but not limited to, annual reports, brochures, reports, flyers, direct mail, ad copy, press releases, web copy, social media posts, video content, e-mail promotions, etc.
- Drafts, manages, oversees, and measures the execution of communication plans for assigned portfolio.
- Writes value-driven messaging for multiples platforms and donors segments that resonate with targeted donor audience.
- Provides strategic guidance and manages execution of results-oriented integrated marketing campaigns that drives awareness for the Foundation and aligns with program growth goals.
Educational Background:
Completion of a Bachelor’s degree and 8+ years of progressively responsible experience in a communications-related field.
Skills/Experience:
- Demonstrated experience writing compelling messaging across multiple marketing channels and platforms that drive increased donor engagement and giving.
- Demonstrated experience in developing and implementing comprehensive marketing plans, particularly for cause marketing or fundraising campaigns -- online and offline -- and in the development, management, and distribution of print and online marketing/fundraising collateral and communication tools and the use of varied marketing media and channels.
- Demonstrated experience in developing pitches and proposals to secure business partnerships and sponsorships and to attract philanthropic giving.
- Proactive self-starter, with the ability to meet multiple deadlines.
- Ability to work under pressure and perform duties in a fast-paced, deadline-driven environment and ability to successfully manage multiple projects.
- Ability to build partnerships and to gain consensus with co-workers and peers. Team player that is comfortable with collaboration.
- Skilled written and oral communication ability and problem-solving skills.
Compensation/Benefits:
AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.
Job Function:
Organization Info
Listing Stats
Post Date:
Mar 17 2019
Active Until:
Apr 17 2019
Hiring Organization:
AARP
industry:
Nonprofit