Develops and successfully executes strategic and operational plans to achieve fraud prevention goals and targets. Implements and manages multi-faceted education, best practices, and engagement programs to achieve target goals with local leaders, influencers, partners, and community residents. Provides thought leadership on program metrics and evaluation criteria and assesses program outcomes.
- Supports strategy development and planning necessary to achieve the programming goals related to fraud prevention among 50+ consumers and is accountable for the achievement of those goals.
- Serves as point-of-contact for issue insights on key aspects of AARP’s fraud prevention program agenda. Works with team to surface key trends and relevant expertise.
- Develops influencer-targeted program strategies focused on motivating local leaders to make local community improvements for all changes across key areas (e.g., transportation, housing, local supports and services, built environment, economic development, social participation, social inclusion, etc.).
- Develops consumer-targeted engagement programs and education to enhance demand for local community changes and works with the design team to execute, promote, and distribute programs to target communities.
- Participates in managing financial resources required to support strategy outcomes and as needed, adjusts strategies and outcomes, as well as financial resources throughout the year.
- Manages day-to-day research, as needed to inform programmatic messaging, strategy, and offerings. Identifies knowledge gaps and assesses research needs to drive programmatic goals. Commissions and directs qualitative and quantitative research initiatives in collaboration with appropriate groups/departments and/or other entities.
- Manages local programming needs in collaboration with state offices and their leadership to achieve strategic outcomes.
- Applies business analytics and ongoing data inputs to evaluate program/promotional progress against established metrics and standards, working with the design team to make mid-course corrections and process improvements, as needed.
- Works with colleagues to implement the strategic direction of AARP efforts to influence local decision-makers to implement community improvements. Influences thought leaders, stakeholders, and/or systems, as appropriate. Establishes success metrics related to initiatives.
- Builds and directs issue coalitions, as needed to advance AARP’s social mission to more effectively reach key audiences and augment the credibility of AARP messaging.
- Manages high-level partnerships with key influencers to shape opinion leader views and advance interests of the 50+. Serves as enterprise-wide relationship manager for target/assigned external relationships, when warranted.
- Reviews team members’ written content to ensure consistency with AARP issue positioning and messaging nuances on a regular basis. Applies quality control standards to team’s written products.
- Works collaboratively across group/department/business units.
- Executes work to prescribed standards of excellence.
- 5+ years of relevant experience in developing program strategies and operational plans, preferably in a non-profit setting.
- Strong knowledge of issue area.
- Understanding of audiences and the most optimal ways to reach them to effectively impact program goals.
- Demonstrated ability to work collaboratively internally and externally to effect positive social change.
- Excellent communications and interpersonal skills.
- Travel will differ by position function and may be required (10-40%).
AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.