The Media & External Affairs division executes innovative traditional and digital communications strategies for WWF in the United States and collaborates on global communications within the larger WWF Network.
Areas of Responsibility:
- Lead Media and External Affairs staff to influence target audiences by promoting WWF’s goals and increasing its visibility in top traditional and digital media, and among key influencers, using a variety of tools and approaches. Monitor and evaluate WWF’s presence and positioning in external channels and in the news cycle.
- Monitor and measure progress and revise public relations plans to fit overall institutional priorities. Review and ready for approval all content, including media releases and advisories, third-party content, statements, social media posts, strategies and other materials from unit. Oversee the planning of news conferences and other external events; coordinate with outside representatives of corporations, other NGOs, and government(s).
- Oversee issues management and crisis communications work for the organization, including coordinating and liaising with WWF’s Network of offices to ensure a coordinated and robust approach. Identify and maintain relationship with external agencies and consultants who can provide outside expertise, strategic counsel.
- Develop and ensure consistent and impactful external institutional messaging across the range of WWF’s goals, priorities, and channels. Develop strategic communications campaigns to drive WWF messages to key audiences.
- Design, direct and oversee development and implementation of PR plans and programs, both short-term and long-range, to achieve program and development goals, increase market share, expand membership and public recognition and increase support of WWF and conservation.
- Create and implement an effective and holistic executive communications platform and program to increase the access and influence of WWF’s leadership with key external audiences. Provide strategic communications counsel to WWF leadership and executives.
- Oversee WWF’s communications work to engage key external influencers in supporting the organization’s mission, including celebrities and the entertainment industry, and US Hispanics.
- Work with key internal constituents across the organization to develop and effectively integrate communications strategies, messaging and long- and short term targeted plans. Create integrated and efficient programs.
- Identify news cycles, trends and external drivers which will provide opportunities to tell the WWF story and elevate conservation, including through rapid response efforts.
- Ensure WWF spokespeople are identified and prepared to represent WWF in a timely and effective manner. Be prepared to act as WWF spokesperson.
- Perform other duties as assigned.
Educational Background:
A Bachelor’s degree is required as is knowledge of and experience working with media, staff management, long-and-short-term strategic planning.
Master’s degree in a related field is desirable. Knowledge of conservation issues is essential.
How to Apply:
- Submit cover letter and resume through our Careers Page, Requisition #18003
- Due to the high volume of applications we are not able to respond to inquiries via phone
https://careers-wwfus.icims.com/jobs/1847/vp-media-%26-external-affairs-...
Additional Information:
As an EOE/AA employer, WWF will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, national origin, and veteran or disability status.
Women and minorities are encouraged to apply.
Job Function:
Organization Info
Listing Stats
Post Date:
Jul 27 2017
Active Until:
Aug 27 2017
Hiring Organization:
World Wildlife Fund
industry:
Nonprofit