The AARP Product Development Metrics Manager will provide insights into consumer behavior and user engagement analysis across innovation initiatives. This position supports the SVP of Innovation & Product Development and the VP of Product Development, Innovation Catalyst teams, and accelerator teams where appropriate. This position will report to the VP of Product Development. The Product Development Metrics Manager has experience in providing consumer behavior insights through primary and secondary research, along with digital data analytics to support the goals of the innovation initiatives.
The Product Development Metrics Manager is a high-energy, results-oriented, and creative research professional. This individual is also an entrepreneurial-minded corporate innovator, accomplished communicator, data analytics professional who will support AARP’s external innovation vision in the development of meaningful solutions for the 50+, by providing both upstream (design) and downstream (data analytics) input to help derive strategy and tactics, as well as performance metrics, for new products.
- Key responsibilities are designing primary research and analyzing results, providing insight into secondary research, data/performance analytics, and business document support. The Product Development Metrics Manager will also make recommendations into strategic learning priorities. Responsibilities also include overseeing web metrics reporting and analysis and report design, working closely with data professionals to provide a holistic view of user behavior and experiences. Senior Advisor will also work closely with teams to provide needed support for business documents (e.g. Business case, Growth Board documents, AARP Board and E-Team documents).
Primary/Secondary Research and Measurement:
- Design consumer research projects in conjunction with the innovation team leads to provide insight into key business needs. Direct suppliers in research execution.
- Be able to test in creative, quick, and low cost methods, similar to startup methodology.
- Development and implementation of on-site surveying/qualitative metrics to understand and analyze user opinions.
- Oversight of usability testing for websites, including analysis and presentation to innovation teams.
- Provide consulting for innovation teams to understand key strategic learning needs and how to develop solutions that capture the necessary information.
Data Analytics:
- Consult with innovation teams on the interpretation of data, insights, and potential strategic implications.
- Lead/consult with development leads on data tracking needs for websites under development.
- Develop reporting templates to allow management to monitor key performance metrics.
- Oversee and develop time-based (e.g., weekly, monthly, and quarterly) reporting roll-ups for management.
- Work with data professionals to create and monitor KPIs for the innovation initiatives.
Support Documentation and Business Performance:
- Manage requests for ad hoc meetings, including Board Meetings for additional reports, metrics, and analysis.
- Understand online reporting systems like Google Analytics, Roambi, and others to effectively measure key performance indicators.
- Develop off-line performance targets and creative ways of measuring effectiveness.
General:
- Consult with innovation teams on learning needs and provide recommendations for approaches.
- Scope, plan and execute multiple, often quick-turnaround projects with minimal outside assistance.
- This role may also manage external vendors or AARP relationships to execute the work.
Financial and Budgetary Responsibilities
- This position will have only minimal budgetary responsibilities (potentially to manage any external research spend.)
- A minimum of 8+ years of consumer research experience, specifically with primary/secondary research and measurement, designing projects, developing testing methods and metrics, etc.
- A minimum of 3-5+ years of digital analytics experience
- Strong interpersonal, written and oral communication skills
- Goal-oriented, ambitious, self-starter, detail oriented and passionate
- Comfortable working in a fast paced, deadline driven environment
- Ability to translate numbers into actionable recommendations
Additional Requirements:
- Advanced degree a plus
- Experience with resource and vendor management preferred
- Design and innovation experience a plus
AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.