Support the Society’s mission and overall brand through a targeted corporate strategy and tactics that engage and raise awareness of the organization’s primary ambassadors, its CEO and other top-level executives. Foster strong relationships with Society executives and firmly establish Strategic Communications as a critical resource for achieving organizational goals.
- Develop an overarching communications strategy to increase visibility of the CEO and other key executives; include a proactive plan to secure speaking engagements at desired conferences and events and media/social media engagement and other outreach opportunities related to them. (25%)
- Manage speaking requests/appearances for the CEO and other key executives; develop strategy/positioning, speeches and/or talking points, visual presentations, etc.; ensure alignment with the Society’s overarching Strategic Communications strategies and inclusion of appropriate brand/organizational messaging; serve as focal point with external partners; liaise with internal subject matter experts and department research resources to ensure factual accuracy. (45%)
- Identify opportunities for thought pieces, op-eds, social media placements, etc. for the CEO and other key executives; provide recommendations/approach and manage content creation as appropriate. (20%)
- Review outbound communications developed across the organization with the CEO as signatory, in concert with the VP, Strategic Communications, to ensure they are in alignment with ongoing messaging efforts and executive “voice.” (10%)
Minimum Years and Type of Experience
- Seven to 10 years of communications/PR experience, preferably with a focus on corporate/executive communications (positioning, speechwriting, etc.). Significant experience as a journalist or researcher in a media organization beneficial.
Knowledge and Skills Required
- Proven track record supporting C-suite level executives as well as operating arms of businesses to ensure effective, consistent and coordinated communications
- Hands-on experience navigating speaking engagements, conferences and presentation development to ensure consistency of the organization’s “voice”
- Outstanding written communication skills, including the ability to effectively write in the “voice” of an organization’s senior leaders
- Significant experience and comfort level working with media, from opinion editors and news reporters to social and digital media platforms
- Strong communications and presentation skills, including comfort using Keynote
- Demonstrated initiative, innovation and organizational abilities
Supervision
- None
Responsibility percentages may vary depending on business needs.
National Geographic's headquarters is located in the heart of Washington, D.C. In addition to a unique and dynamic work environment, National Geographic offers its employees a comprehensive benefits package, including health and dental benefits, generous vacation and leave time, a 401(k) plan, and flexible work options. National Geographic is an Equal Opportunity Employer