Teach For America’s mission is grounded in a powerful and proven story – that by finding, developing, and supporting a diverse network of leaders committed to expanding opportunity for children, we will speed the day when all children in this nation will have the opportunity to attain an excellent education. In Teach For America’s DC Region, the Associate, Communications and Marketing will help lead our efforts to share the stories of our teachers, our alumni, and our regional efforts working for educational equity in our area. A skilled and resourceful content creator with a love for crunching the data, you’ll ensure we are effectively utilizing and growing our digital and traditional media outreach efforts and help us maintain a consistent voice, look, and feel across critical collateral for a wide variety of audiences from our teachers to our donors. And you’ll work closely with our regional team and national partners as we continue to strengthen our communications and marketing strategy in pursuit of our mission.
Content Development & Management (65%)
- Write, produce, and curate creative, compelling, and engaging written and visual content for a variety of internal and external audiences, including social media, e-newsletters, presentations, op-eds, blog posts, website, reports, fact sheets, event talking points, etc. for teachers, Teach For America alumni, school and district partners, supporters, regional staff, and others
- Manage the D.C. Region’s online presence (Facebook, Twitter, website, etc.) to grow readership and engagement
- Coordinate with team members, especially those supporting teachers and alumni, to streamline and align communications across multiple platforms
- Liaise with regional and national staff to develop and execute regional communications, social media, and earned media strategies
- Develop and manage special communications and outreach campaigns and projects
Analysis & Reporting (25%)
- Coordinate and utilize qualitative and quantitative market research to tailor communications to audiences
- Monitor and analyze media coverage of the D.C. region education landscape
- Track, analyze, and report on data to assess progress to goals and support continuous improvement
Regional Team Responsibilities (10%)
- Support, attend and/or participate in regional team activities including but not limited to: corps member selection and matriculation; corps member and alumni professional development, including some evenings and weekends; and functional team meetings and retreat
Prior Experience
- 2-4 years in a communications, marketing, or related role
- Demonstrated experience developing digital content and/or managing social media platforms
- Media relations experience a plus
Work Demands
- Some evening and weekend work required
Skills
- Excellent written and verbal communications and editing/proofreading skills
- Excellent organization, project management, and attention to detail
- Ability to thrive in results-oriented, fast-paced and entrepreneurial environment
- Creativity and goal-orientation
- Data collection, analysis, and reporting, and interest in using data to inform and drive strategy
- Proficiency in Microsoft Word, Excel, and PowerPoint required; familiarity with Microsoft Publisher and customer/content management systems such as Salesforce or Mailchimp a plus
- Photography/videography, editing, and graphic design a plus
Salary for this position is competitive and depends on prior experience. In addition, a comprehensive benefits package is included.
Teach For America encourages individuals of all ethnic, racial, and socioeconomic backgrounds to apply for this position. We are committed to maximizing the diversity of our organization, as we want to engage all those who can contribute to this effort. Learn more about our diversity on staff: www.teachforamerica.org/about-us/careers/life-at-tfa/workforce-diversity....
Teach For America is committed to providing equal employment opportunities to all qualified individuals and does not discriminate on the basis of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics (or those of a family member) or any other basis prohibited by applicable law.
This job description reflects Teach For America's assignment of essential functions and qualifications of the role. Nothing in this herein restricts management's right to assign, reassign or eliminate duties and responsibilities to this role at any time.