Business Unit Description
AARP Services, Inc.
AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin
ASI is a service organization managing the licensing of the AARP brand and related assets and overseeing the provider relationships that deliver products and services to the 50+ population.
ASI’s mission is to inspire new and innovative business practices, guide consumers to make informed choices, and deliver products and services that better fulfill life-stage needs
Influent50 is a fast-paced marketing services agency within AARP Services, Inc.
Summary Statement
The Account Executive (AE) is part of the account management team (reporting to the VP, Head of Account Management) and will work directly with clients. He/she is responsible for managing client projects independently with minimal day-to-day supervision. In this role, he/she is responsible for sound, proper and timely execution of all assigned work.
Responsibilities
The AE is the day-to-day contact for client deliverables. This includes both partnering directly with clients and leading the internal agency teams to ensure flawless execution. His/her responsibilities may include, but are not limited to the following:
- Ensures Campaign and Project Delivery (lead development of creative briefs and project plans)
- Manages the activities necessary to meet the needs of assigned projects with minimal daily supervision
- Provides direction to the Project Manager to build budgets and timelines
- Prepares independently with supervision from the Associate Account Director/Account Director recommendations, marketing strategies and actions for the client.
- Reviews reporting results, market research, etc. to identify key implications relative to client needs
- Manages Client Communication including meeting notes, status reports, etc.
- Receives client feedback and pens Project Change forms
- Manages project timelines and budgets to manage scope creep & accruals
- Works closely with clients and builds the relationship
It will be important for the AE to have experience working across multiple marketing channels including: direct mail, print, email, digital advertising (search, display, social, mobile app, etc.).
Requirements
- A minimum of 3+ years of experience in account management
- A minimum of 3+ years of experience in direct marketing
- A minimum of 6+ years of total relevant experience is required
- Understanding of marketing principles and techniques in offline and digital channels
- Bachelor’s degree (or equivalent experience) or higher from a four year accredited college or university
- Ability to accurately identify the elements of a problem and generate appropriate solutions
- Excellent relationship building skills
- Ability to establish priorities and objectives, to gather, classify, categorize information to meet deadlines
- The ability to use sound and logical judgment to come up with solutions to problems
- Ability to take initiative with direction and develop solutions without direction from others on assigned projects
- Ability to deliver concise and accurate oral presentations and communications.
- Excellent written communication skills
Agency experience required.
Benefits Offered
AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.