Take the next step in your career with this rewarding opportunity to join the YMCA of South Hampton Roads, as the Senior Membership Director of the Mt. Trashmore Family YMCA, located in Virginia Beach, Virginia. The YMCA of South Hampton Roads is recognized as a cutting-edge leader in the membership arena. The association serves the communities of Chesapeake, Norfolk, Portsmouth, Suffolk, Virginia Beach, Eastern Shore of Virginia, the Outer Banks, Barco and Elizabeth City, North Carolina.
Directs all aspects of membership including recruitment of new members and retention of existing members. Provides leadership to Member Services staff. Develops, plans and implements new procedures and methods within Association guidelines to achieve strategic goals. Assists the Family Center Executive Director in the development of member-centered programs and provides a leadership role as assigned to the Annual Fundraising Campaign and key Family Center initiatives.
- Responsible for development and execution of membership and marketing budget for the Mt. Trashmore Family YMCA
- Supports recruitment of new members and retention of existing members through the creation of successful marketing plans and strategies to achieve financial goals of the family centers
- Supervision of all aspects of membership department at the Mt. Trashmore Family YMCA
- Supervises, plans, develops and implements programming for Stay and Play and Interactive Zone
- Leads assigned aspects of the fundraising campaign
- Participates in staff meetings and/or related meetings
- Plans, schedules and leads all membership department meetings
- Adheres to all policies, guidelines, rules, and best practices as outlined by the YMCA of South Hampton Roads or as directed by supervisor
- Coordinates with the business office as necessary on financial transactions
- Enforces all HR policies including dress code, code of conduct, and service creed
- Achieve goal for community gifts section of the annual campaign
- Serves as Manager on Duty as assigned
- Incorporates the five core values of caring, honesty, respect, responsibility and faith into all aspects of YMCA programs
- Promotes the YMCA mission, vision and character developments into all programming.
- Provides leadership to Member Services staff for the family center
- Assists in all areas as assigned
MEMBERSHIP DEPARTMENT:
- Works closely with and follows the direction of the Vice President of Membership and Marketing to ensure standard delivery of the association membership agenda
- Implements membership strategies that support recruitment of new members and retention/engagement of existing members
- Fosters a climate of innovation and resolves problems to ensure member satisfaction
- Recruits, hires, trains, develops, schedules and directs personnel and volunteers as needed
- Reviews and evaluates staff performance
- Develops strategies to motivate staff and achieve goals
- Promotes program and membership enrollment in interactions with existing and potential members
- Coordinates program registration, including logistics to support phone, walk-in and online registration
- Prepares all marketing plans and monthly sales campaign strategies to ensure overall success for each monthly goal
- Coordinates with marketing efforts to maximize enrollments and provides ongoing support to Program Directors on related issues
- Participates in the planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances
- Ensures proper implementation of front desk procedures. Reviews and updates front desk procedures and communicates changes to staff
- Organizes membership events at the YMCA and represents YMCA at community events to promote the YMCA
DIVISION OF DUTIES:
- 60% management of membership departments and serving as membership director
- 20% Supervise Stay and Play and Interactive Zone
- 10% leadership to annual giving and other special projects
- 10% association and family center meetings and/or manager on duty assignments
ACCOUNTABILITY:
- Accountable for completion of assigned goals as measured by the number of people served, service satisfaction scores, operating results, and supervisor evaluation of assigned duties.
- Previous supervisory experience in customer service preferred which would include five or more years of experience managing exempt personnel
- Sales experience
- Supervision of a 3,000+ membership unit YMCA or equivalency preferred
- Supervision of budget exceeding $2 million
- Demonstrated track record of generating leads and closing sales
- Strategically planning and tactical execution experience that resulted in the achievement of goals
- Excellent personal computer skills and experience with standard business software
- Must be able to work flexible hours including evenings, weekends and holidays
- Ability to relate effectively to diverse groups of people from all social and economic segments of the community