We are looking for a Senior Managing Director of Paid Media to create the vision and drive the execution of strategies across digital and traditional media channels including PPC/search, display, native, video, social, mobile, and email. You will be responsible for the development, optimization, forecasting and reporting of paid media campaigns with a focus on recruitment, engagement and retention.
As head of the Paid Media team, you will have extensive experience in leveraging best practices and be passionate about using data-driven approaches to develop roadmaps and manage paid media budgets and campaigns. You will work cross-functionally across the organization, while also leveraging our paid media agency to exceed business expectations and inform org-wide strategies. Your success is built upon ownership of performance marketing and the ability to balance both long-term business goals and objectives with short-term needs.
You will report to the Vice President of Brand Strategy.
Strategy and Campaign Management – 75%
- Develop and drive large-scale paid media strategies across performance-oriented channels including PPC/search, display, native, video, social, mobile, and email
- Oversee acquisition marketing strategies and tactics with a laser focus on data-driven decisions and optimizations for efficiency
- Outline testing roadmap to evaluate audience, messaging, frequency, bids and budget
- Establish meaningful and measurable KPIs that align with business and recruitment and retention objectives
- Incessantly track, analyze, and report data from campaigns and uncover insights to refine and optimize the strategy, and to identify new ways to improve market penetration
- Present insights and performance metrics to senior-level executives in a format that is actionable
- Advocate for and operate in an agile marketing environment with confidence
Agency Management – 15%
- Manage partners, agencies and analytics tools to maximize ROI on marketing campaigns.
- Oversee budget allocations based on performance against KPIs
Collaboration & Partnerships – 10%
- Collaborate with other marketing and communications teams to ensure campaigns are integrated into brand experience
- Partner with Recruitment, Admissions and other TFA teams on campaign development to support wider objectives and business growth
- Identify learning opportunities for the company and the team and work with all partners to establish and activate a learning agenda
- Minimum 8+ years of professional experience, preferably in marketing, digital or advertising agency, in-house or marketing related. Experience as a media planner or buyer for subscription/recruitment services preferred.
- Proven and deep experience managing paid media campaigns and vendors/agencies
- Success in driving efficiency in performance marketing and strong budget management skills
Work Demands
- Ability to travel to in-person meetings in various U.S. cities at least once per quarter
Skills
- Ability to think big-picture and day-to-day
- Excellent verbal/written communication, presentation and storytelling skills
- Strong quantitative, analytical and problem-solving capabilities
- Highly-organized and process-oriented with ability to juggle multiple tasks simultaneously.
- Working experience managing multi-million dollar yearly media budgets
- Ability to work independently and in a team environment
- Proficient in Google Analytics