We are looking for a Brand Experience Manager responsible for day-to-day support of brand stewardship efforts driven by the Brand Strategy team. As command and control for brand experiences, you will develop processes, systems and programs that ensure brand adoption across all channels and platforms and manage the delivery of integrated brand campaigns, projects and initiatives in alignment with Teach For America’s goals, mission and values.
The ideal candidate will be passionate about developing compelling brand experiences that enable TFA to engage audiences in ways that are relevant, authentic, inspiring, innovative and action-focused. You are naturally curious and have a strong desire to help define how we build our brand and deliver on its promises.
Brand Management – 75%
- Support brand integration and delivery of brand experiences across internal and external touchpoints
- Work with Vice President of Brand Strategy to identify brand challenges and opportunities, and work with team leads to develop plans for addressing challenges and maximizing opportunities
- Stay current on business and competitive intelligence, audience insights and best practices to inform and apply them to brand planning when applicable
- Coordinate with Creative team to drive the adoption and implementation of brand standards and guidelines, and distribution of creative assets
- Manage brand relationships including strategic partnerships, agencies, vendors and freelancers and conduct periodic review of relationship health
- Serve as product owner and manager for marketing design platform and other brand marketing tools.
- Develop processes, systems and checkpoints to assess brand health and alignment of brand experiences with TFA’s mission, values and promises
Productivity and Capability Building – 25%
- Monitor budget and produce periodic reports on campaign/program performance and return on investment (ROI)
- Design processes and systems that triage internal requests for the brand team’s services with focus on maximizing time and resources to scale
- Partner with the Vice President of Brand Strategy and the Strategy and Operations team to identify and help design learning and development activities for the brand strategy team
- Support planning and execution of brand team meetings and virtual engagement opportunities
- Champion cross-functional collaboration
- Minimum 5 years professional experience, preferably in a marketing, digital or advertising agency, in-house marketing or related field
- Proven experience managing marketing and brand campaigns and working with vendors and agencies
- Excellent written and verbal communication skills
- Ability to think holistically while maintaining an extremely high attention to granular details
- Sharp acumen and emotional intelligence when managing relationships and navigating stakeholders
- Ability to manage and prioritize against competing deadlines, execute complexities in a deadline-driven environment
- Strong organization and multitasking skills
- Solution-oriented with a can-do attitude
Work Demands
- Ability to travel to in-person meetings in various U.S. cities at least once per quarter