Under the direction of the Vice President of Operations, the Director of Communications and Marketing works across the Association and its various communications platforms to ensure that the YMCA of Southern Arizona’s communication and marketing needs are met in a strategically coordinated, prioritized, brand-consistent fashion. Through collaborative efforts, the Director of Communications and Marketing will ensure all audiences hear and see the YMCA of Southern Arizona in a clear, compelling and cohesive single voice that is tied to the organization’s strategic plan and the national brand platform.
Areas of Responsibility:
- Develop, implement, and lead strategic and tactical integrated communication/marketing plans, consistent with the Y’s brand and voice, to build retention and inform target audiences, as well as promote local and national programs, campaigns, and events.
- Collaborate with staff, volunteers, and partners, to develop collateral content (e.g. key messages, program and development materials, press releases, presentations, and annual report) to ensure consistency with brand messaging and look to influence both broad audiences and key stakeholders.
- Supports a team approach to coordinated, creative and strategic communications that advance organizational objectives that ultimately expand the Y’s visibility and participation;
- Build a culture of storytelling among employees and volunteers that effectively supports and communicates the Y’s impact in our community.
- Work with executive leadership to identify and develop content strategy, plans and tools for the website, blogs, member communications, the annual report, other communications and special events that support the philanthropic and marketing goals of the Y.
- Track performance of communications’ strategies and campaigns through measurement and analysis to understand effectiveness and ROI.
- Foster strong relationships with media outlets and targeted journalists in key areas to pitch, create, and take advantage of opportunities to establish the Y as a leader in youth development, healthy living and social responsibility.
- Lead all public/media relations efforts to develop and communicate the Y’s messaging to employees, media, donors and community, through outreach and promotions, articles, social media, interviews, press releases, and a variety of other avenues..
- Act as spokesperson when appropriate and support executives for media interview through coaching and preparation.
- Manage crisis communications process and execution providing messaging to executive leadership and branch staff as appropriate.
Educational Background:
A bachelor's degree in a related field or equivalent combination of education and experience is required.
Skills/Experience:
- Minimum of two years experience with creating messaging, narrative writing and storytelling consistent with brand elements.
- Previous YMCA experience or connection with YMCA is preferred.
- Excellent writing, editing, proofreading and communication skills, with demonstrated ability in executive communications for internal and external audiences.
- Strong project management skills with the ability to see projects and programs from concept through to completion while tight deadlines.
- Ability to be resourceful and timely in collecting content from volunteers, staff, departments, branches, and camps.
- Advanced skill level with industry-leading software and technologies (In Design, Illustrator, Photoshop, Wordpress etc.) and the ability to learn new software and online content management skills.
- An enthusiastic curiosity and collaborative drive to learn and understand the Y’s mission, cause and initiatives.
- Ability to attend events outside a traditional Monday through Friday workweek and outside normal business hours
How to Apply:
Organization Info
Listing Stats
Post Date:
Sep 1 2019
Active Until:
Oct 1 2019
Hiring Organization:
YMCA of the USA
industry:
Nonprofit