Marketing Director

• Develops marketing plans for each branch of the Associations and ensures implementation of all phases- corporate sales, fundraising events, promotional publications, member communication, public relations.
• Leads Association efforts in digital communication through website & social media.
• Creates art & graphics for promotional and educational publications and merchandise which comply with YMCA Branding standards. 
• Directs public relation efforts generating awareness of Y programs and sustaining a positive image in the community.

Marketing:

• Develops annual multi-branch marketing plan for Association.

Promotion:

• Responsible for the creative development of all promotional materials and paid advertising.
• Develops and manages Association's digital presence through Web and social media.

Corporate Partnerships:

• Lead corporate partnership development program.

Public Relations:

• Submits regular press releases to regions newspapers and publications.
• Writes regular newsletters (electronic and print) for membership, volunteers, employees and donors.

Special Events:

• Takes a lead in the development of special events including volunteer recruitment, sponsorship solicitation, promotion and management of events.

Market Research:

• Provides for market research/member survey to assist program directors and CEO in making decisions regarding the quality of programs and services, and the effectiveness of promotions.

Graphic arts:

• Creates art/graphics for publications and merchandise which comply with YMCA Branding standards.

Photography & Video:

• Responsible for photographic documentation of all events & creates videos to support Y promotional efforts.

Volunteer Development:

• Works with volunteer leadership as staff liaison to Marketing Committee and where assigned.
• Contributes to the success potential of the branch and association wide programs and functions as requested by the CEO.