Membership & Marketing Director

• Works with the Association Marketing team to implement and manage a membership marketing, sales, engagement and retention plan that will promote recruitment of new members and retention of existing members, raise the number of new corporate memberships, meet monthly and annual membership targeted income goals, and ensure members receive premier service by monitoring and adherence to all membership policies, procedures and YMCA best practices
• Develops, produces and distributes program information necessary to promote YMCA programs, in accordance with the membership and marketing plan.
• Able to identify local businesses for potential membership recruitment.
• Work with the Corporate Wellness Coordinator to help build relationships with local businesses for the purpose of increasing membership.
• Facilitates relationships between corporate memberships by providing membership support, promotion and retention of those accounts.
• Ensures proper implementation of front desk procedures.  Reviews and updates front desk procedures and communicates changes to staff.  Coordinates with the business office as necessary on financial transactions.
• Organizes membership events at the YMCA and represents the YMCA at community events to promote the YMCA.
• Develops expertise in the YMCA brand, including standards on voice, messaging and graphics.  Acts as the branch's brand coach, helping all staff members communicate our cause - strengthening community - by helping them improve their implementation of brand standards.  Works with the branch director to create an environment that communicates our cause in a tone that is determined, nurturing, genuine, hopeful and welcoming.
• Develops effective working relationships with service groups, community organizations and companies to foster a positive image of the YMCA and to encourage good public relations.
• Serves as staff liaison for membership and applicable committees.
• Provides and maintains membership related statistics, sales and retention reports.
• Leads planning and coordination of special events.
• Leads assigned aspects of the Annual Support Campaign with staff and members.
• Participates in all branch and Association trainings, meetings, and events.
• Other duties as assigned by the Supervisor.

Staff Development and Supervision

• Develops and implements a comprehensive staff development plan in the areas of responsibility.
• Recruits, hires, trains, supervises, disciplines, develops, schedules and directs staff and volunteers in assigned areas, creating and fostering a staff environment that is positive, professional and member focused, ensuring excellence in member satisfaction at all times.
• Performs all supervisory and administrative duties in assigned area; ensures preparation and submission of all required reports and payroll are processed accurately and submitted n time.
• Conducts monthly staff meetings, takes and keeps minutes of each meeting to document discussions.
• Reviews and evaluates staff performance, develops strategies to motivate staff to develop competencies that support and achieve the Association and department goals.  Ensures duties, responsibilities and accountabilities of all direct reports are defined and understood.  Effectively communicates to staff the standards for performance.
• Ensures high quality programs through innovative program development, evaluations, ongoing training of staff and ensure all staff maintains their required certifications.  Ensures staff complete all required trainings.

Financial Development

• Provide leadership to the Annual Campaign, by supporting the District Vice President with fundraising initiatives to include staff, board, member and community efforts.

Fiscal Management

• Develops, implements, manages and controls program budgets in assigned areas.
• Achieves income and control expenses according to budget to ensure high quality programs and standards in all assigned departments.
• Prepare monthly reports and analysis as required by the District Vice President.
• Analyze data and trends to identify procedure changes to maximize income and members satisfaction.

Collaborative Relationships

• Represents and promotes the YMCA in the local community and develops positive working relationships with other organizations, businesses, and governmental entities.
• Develops and maintains collaborative relationships with community agencies in service delivery areas.

Volunteer Development

• Assists in the recruitment and development of program volunteers.
• Ensure volunteers are properly trained and complete the necessary onboarding paperwork, prior to starting their volunteer work.

Association Duties

• The Membership & Marketing Director serves as a vital and contributing member of the Y management team and supports the overall objectives of the Y. 
• Holds monthly staff meetings and attends all mandatory management meetings. 
• Maintains current certifications and actively pursues training and learning opportunities and certifications relating to or required of the position. 
• Provides staff leadership for the annual campaign. 
• Serves as Manager on Duty and first responder on a rotating basis.  Assures own professional development. 
• Exemplifies core values of the Y - caring, honesty, respect and responsibility - in all aspects of his/her job performance and relationships with others.