As a member of the Association Leadership team, reporting directly to the CEO, the Director of Marketing and Communications shall be specifically responsible for furthering the purposes of the YMCA by strengthening relationships, listening actively and building character with all YMCA constituencies. Develops and implements effective marketing and communication strategies for the YMCA of Greater St. Petersburg association. Communicates the vision and defining priorities through the development of key messages communicated strategically to the community.
Areas of Responsibility:
- Integrate a centralized communications program that addresses the needs of the branch staff and provides a comprehensive toolkit to provide marketing and communications support to the branches that follows YMCA Best Practices.
- In conjunction with the CEO, develop a process to identify the vision and key messages based upon defining priorities and the strategic plan.
- Develop annual operating goals, objectives and plan for the marketing and communications function. Monitor the achievement of this plan, take appropriate action to ensure the goals and objectives are met and the Y’s reputation is preserved.
- Oversee the day to day operations of the Marketing Department, managing all association initiatives, graphic design, digital marketing, special projects, and incoming requests.
- Work together with local Y leadership to develop, produce and distribute program information necessary to promote assigned programs, in accordance with membership and marketing plans.
- Establish contacts with media representatives and write and submits press releases as outlined in a documented media plan.
- Develop, monitor and administer assigned annual budget and maintain a positive fiscal position.
- Develop effective working relationships with service groups, community organizations and companies.
- Directly supervise two full-time marketing staff (Digital Marketing Coordinator and Graphic Designer) through effective performance management, communication, and coaching.
- Oversees design and approval of all association marketing materials, manages paid advertising, website maintenance, social media, branding standards and media relations.
- Creates documents, scripts, press releases, email blasts and other communication tools that enhance public awareness of the YMCA’s charitable mission.
Educational Background:
Bachelor’s degree in Marketing, Communications or related field or equivalent combination of education and experience.
Skills/Experience:
- Minimum of 3-5 years experience in professional marketing or public relations.
- Experience and knowledge in social media plan implementation.
- Non-profit industry experience preferred.
- Previous professional experience in membership, marketing and/or sales preferred.
- Must have excellent interpersonal, public relations and communications skills, including the ability to make presentations and handle media inquiries.
- Ability to prioritize key messages to be incorporated in all MARCOM-related work, including internal communications, member communications, member recruitment, public relations, donor relations and media relations.
Compensation/Benefits:
Salary: $63,000.00 - $68,000.00
Job Function:
Organization Info
Listing Stats
Post Date:
Aug 4 2018
Active Until:
Sep 4 2018
Hiring Organization:
YMCA of the USA
industry:
Nonprofit