Membership Director

Commitment to Creating a Member Centric Exceptional Experience:

• Creates a member-focused culture and models relationship-building skills in all interactions.
• Fosters a climate of innovation and resolves problems swiftly to ensure member satisfaction.

New Member Acquisition/Enrollment:

• Drives membership enrollment including, meeting/exceeding revenue goals (net) for new and existing membership and optimizes the branch(s)’ membership mix to grow revenue and improve the new member experience.
• Collaborating with the association resource team and branch leadership team to execute enrollment and marketing plans for the center
• Overseeing the Welcome Specialist in the acquisition process including but not limited to, providing tours to prospective members, follow-up on opportunities to increase membership and converts prospects to members.

Membership Engagement and Retention:

• Increase member connection and commitment to YMCA programs, services and philanthropic opportunities ensuring the member experience is consistent, integrated and aligned to YMCA goals including:
• Gathers and analyzes data about member satisfaction and interests to ensure connection to program, services and other members
• Collaborate with branch leadership, and professional team to ensure the member experience is consistent, integrated and aligned with members’ needs.
• Oversees new and returning members’ experience to ensure effective onboarding to include the MYFITness introduction to the wellness team and additional program teams.
• Implements relationship development strategies, such as member challenges, to increase membership engagement and retention.
• Leads assigned aspects of the Annual Campaign in an effort to increase member giving.
• Oversees Volunteer Management Process for assigned branch and ensures a smooth onboarding process in an effort to engage members in volunteerism efforts.

Membership Administration and Service Center Operations:

• Ensures proper implementation of service center standard operating procedures. Reviews and communicates standard operating procedure updates and changes to the service center team and professional team as needed. 
• Coordinates with the Association Resource Office (ARO) on financial transactions and member follow up accordingly.
• Participates in the planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances.

Team Leadership

• Provides Leadership and Coaching to Welcome Specialist, Engagement Specialist, MSA Leads and MSAs to motivate and retain a team committed to the YMCA’s mission and brand promise.
• Recruits, hires, trains, develops, schedules and directs personnel and volunteers. Reviews and evaluates staff performance.
• Represents the YMCA at community events to promote the YMCA in collaboration with the professional team.
• Advocates for association wide practices and is a source for innovative ways to grow the membership experience, base and practices.
• Provides collaborative leadership and guidance to peers through association-wide membership meetings, direct one-on-one best practice sharing both in and outside the   branch.
• Cause Driven Leader on Duty when applicable.
• Monitors staff development plans and training opportunities that promote career growth within the Y.
• Performs other duties as assigned.