The Senior Vice President of Development and Communications strategically plans and directs all aspects of the Y’s financial development, capital development initiatives, marketing and communications, public relations, donor stewardship, and grant research. This position is directly responsible for the planning, implementation, management and oversight of all marketing, public relations, fundraising and donor relations activities on behalf of The Community YMCA.
Areas of Responsibility:
- Oversees all aspects of Development & Communications programs by developing strategies that align with operational initiatives and fundraising opportunities. Includes the implementation of an integrated marketing plan including the establishment of an active digital, print, radio and press presence.
- Gathers data on organization’s market and audiences to develop effective and measureable marketing and communications strategies such as market analysis, demographic research, community needs assessment, and member and donor surveys.
- Works with Development Director in creating comprehensive annual development strategy fundraising which includes annual, special events, grants and capital campaigns and solicits funds to meet these goals.
- Works with the Development department in all aspects of the gift cycle: Initiate contacts with potential leadership and major gift donors, develop appropriate cultivation strategies for them, including working with volunteers, move potential donors in an appropriate and timely fashion toward solicitation and closure, make solicitations when appropriate, maintain stewardship contacts with donors; adhere to the highest ethical standards; demonstrate empathetic disposition, and perseverance; reflect optimistic and positive attitude, and convey sensitivity to needs of the donors.
- Seeks opportunities for partnerships and collaborations in support of advancing the Y mission to reach more members of the community and to promote the Y and its work among key stakeholders, including members, community leaders, elected officials, influencers and local media.
- Develops relationships with media; along with CEO, serves as one of the organization’s spokespersons and develops and distributes news releases.
- Assures Development Director has appropriate stewardship, gift accounting, and reporting functions in place to ensure that all donors receive appropriate and timely acknowledgements of their gifts.
- Oversees the writing of all grants and funding proposals and other fundraising correspondence.
- Works with the CEO, Senior Team, Board of Directors and Board of Trustees to plan, execute, and facilitate effective strategies.
- Serves as a resource to the Board of Directors and Board of Trustees on all matters related to marketing and fundraising by making periodic reports on all matters related to fundraising, marketing, and development efforts.
- Collaborates with the Foundation to develop and implement effective strategies for long-term growth of endowment funds, creating new streams of revenue for building improvements and programmatic support.
- Manages a portfolio of major donor prospects and stewardship activities.
- Hires, develops and provides leadership to Marketing and Development Department staff.
- Serves as a resource for development and branch leadership staff, including identifying potential volunteer/donor connections.
- Plays a leadership role in setting and implementing overall Y policies, procedures and strategies as member of the senior management team.
Educational Background:
Bachelor's degree in communications, marketing, development, nonprofit management, social services or equivalent; Master’s degree preferred.
Skills/Experience:
- Experience: Ten or more years of professional experience in the YMCA or another nonprofit.
- Understanding of the nature and purpose of the YMCA and the respective roles of volunteers and staff.
- Ability to relate effectively to diverse groups of people from all social and economic segments of the community; track record of building authentic, constructive relationships with others.
- Certifications: YMCA Organizational Leader certification required.
- Other: Local community knowledge desired. Valid NJ Driver’s License, acceptable driving record, and valid NJ Motor Vehicle Insurance.
Compensation/Benefits:
Salary: $95,000.00 - $120,000.00
Job Function:
Organization Info
Listing Stats
Post Date:
Jan 12 2018
Active Until:
Feb 12 2018
Hiring Organization:
YMCA of the USA
industry:
Nonprofit