Director of Marketing, PR and Communications

• Creates and manages a comprehensive marketing plan and drives execution of marketing and public relations strategies (print, email, web, social media, press releases, publicity, advertising, special events). Monitors the achievement of this plan, taking appropriate action to ensure that the goals and objectives are met.
• Collaborates with Program Directors to develop, produce and distribute program information necessary to promote individual programs/events and membership promotions.
• Creates and manages timelines for the production and distribution of publications and promotions; program guides, annual reports, brochures, banners, posters, postcards, advertising and other promotional materials.
• Leads branding efforts to raise visibility of the Y. Maintain adherence to the YMCA of the USA guidelines and branding for all internal and external signage and communications.
• Establishes contacts with media representatives and writes and submits press releases and photos when appropriate.
• Tracks all media placements, advertisements, social media engagement, and website traffic to evaluate and improve performance. Provides and maintains related statistics and reports.
• Manages and maintains the Fanwood-Scotch Plains YMCA Website (fspymca.org) using the content management system. Ensures content is updated on a timely basis, adding new images, content and functionality, as needed.
• Oversees and coordinates social media properties. Develops social media strategy and maintains content calendar to align with marketing plan. Creates engaging social media content to communicate the Y’s mission and impact.
• Stays abreast with new technology and continually seeks new ways  communicate and engage with members and the community.
• Develops and manages annual marketing budget and maintains a positive fiscal position. Prepares financial reports and forecasts.
• Works with program directors to plan and coordinate special events throughout the year that benefit membership and the community. Attends program events in order to photograph/video events for future marketing use.
• Hires, trains, evaluates and supervises assigned staff and volunteers.

Additional Marketing and Communications Responsibilities:

• Assist in the development of financial support systems: annual support, endowment and capital campaigns.
•  Manages all crisis situations as it relates to communications.
• Writes, designs and manages member and staff communications.
• Manages print and website vendor relationships.
• Represents the YMCA with key community organizations and events as required. Develops strategic partnerships with community organizations and service groups.

Philanthropy:

Accountable for understanding the organization’s charitable status and mission to assure access for all through active participation in fundraising and philanthropy efforts.

• Work with key volunteers to increase understanding and skill set for participants in the annual campaign by identifying and recruiting member volunteers and soliciting donations.
• Build strategic relationships with members for year round member cultivation to increase the number of member campaign volunteers and donors.