The Director of Marketing and Communications works in coordination with the YMCA of Silicon Valley marketing team to lead, manage and implement association-wide integrated marketing campaigns and communications initiatives, developing a wide variety of marketing content to promote growth and deepen engagement across the association. As an integral member of the marketing team, this individual will help drive the success of the Y in membership and program growth and retention, fundraising, communications, website management, public relations and special events.
Areas of Responsibility:
- In collaboration with the CMO, develop annual marketing plan to drive membership and program growth and retention; and manage the plan's effective implementation, including promotional campaigns, member engagement/retention support, and the associated advertising, communications and marketing collateral.
- With the marketing team, establish and implement a plan to increase the consistency, reach and impact of all Y messaging. Work with our Ys to help them achieve this plan, while addressing local needs.
- Provide marketing communications guidance to all Ys, advising the Marketing Communications Coordinators on implementing, coordinating and customizing marketing initiatives. Act as a resource for volunteers and staff.
- Ensure close coordination and collaboration with marketing staff, along with all other staff. Actively contribute to achieving social media objectives by publishing engaging, high-value content, and implementing agreed upon initiatives.
- Manage budget for all owned projects, including promotional campaigns, advertising, collateral production, contracted services and events.
- In collaboration with the marketing staff, develop and execute a comprehensive, association-wide advertising plan that maximizes the effective use of our ad dollars. Work with the individual Y locations on focused advertising as needed.
- Plan, coordinate and direct video and photo shoots and manage the production process to create compelling videos for multiple uses.
- Develop content and key messages to support all marketing initiatives and provide extensive editing services to ensure quality and brand consistency in all marketing communications.
- Create and update website content and user experience, ensuring its ongoing usability, relevance and accuracy.
- Provide marketing communications support for fund-raising initiatives and related events.
- Prepare marketing materials in conjunction with the graphics team in support of association-wide events. Prepare PR materials as needed to promote association events.
- Strengthen public relations activities by creating opportunities to raise visibility and increase understanding of the Y's nonprofit status and how the Y benefits the community. Incorporate the Y's mission, key messages and Y stories into all marketing communications.
- Identify local award opportunities for the Y organization and staff, and direct the application process including event follow up.
- Identify and develop testimonials and Y stories from members, volunteers, donors and staff for use throughout our marketing communications efforts.
Educational Background:
A Bachelor's Degree in Marketing, Journalism, Communications or related field with 5 years or more of experience as a marketing and/or communications professional.
Skills/Experience:
- Exceptional communication skills. Ability to communicate effectively in writing and in person with individuals, small and large groups, and online. Ability to work in a collaborative environment.
- Experience in Public Relations including drafting press releases, pitching media and developing long term media relationships. (Writing samples will be requested.)
- Proven track record creating multi-media marketing content for social media, promotional materials, fund-raising and internal communications.
- Expertise creating and managing website content, with an understanding of web analytics and search engine optimization. (Drupal administrative experience desirable.)
- Technical proficiency to create email communications with dynamic data using marketing automation software.
- Demonstrated skills in event management and communications.
- Excellent planning and organization skills, with a willingness and ability to adapt to changing priorities. Ability to coordinate, manage and combine input from different sources to achieve desired results.
- Ability and experience project managing video creation, including planning, script writing, coordination, etc.
- Enthusiastic, energetic, self-directed and proactive.
How to Apply:
Job Function:
Organization Info
Listing Stats
Post Date:
Sep 6 2019
Active Until:
Oct 6 2019
Hiring Organization:
YMCA of the USA
industry:
Nonprofit