Teach For America Bay Area seeks a Manager of Marketing and Communications to create and execute a regional marketing and communications strategy that helps land Teach For America’s brand positioning to support both national and regional functional teams’ goals. In partnership with our national marketing and communications teams, this person will implement our communication strategy for the Bay region. They will create content to advance our key messages with a wide range of constituents, including but not limited to donors, corps members, alumni, school partners and community partners. The Manager will work closely with the Regional Communications Managing Director (RCMD) with respect to media relations in line with the annual communications plan. The Manager will ensure that our national brand is present in the local work that they execute (e.g., creating content for flagship events; generating email campaigns for key constituents). This person is a savvy communicator with excitement about leveraging traditional and social media to cultivate public opinion, as well as a consummate team player capable of working across multiple teams to ensure consistency and quality of internal and external marketing and communications. They will thrive in a fun, collaborative and entrepreneurial work environment, surrounded by a passionate team. The Manager will report to the COO.
- You’re a great communicator. You value precision and clarity in language and find it easy to express your thoughts in spoken or written form. Your friends send you drafts of difficult emails to get your feedback before sending. Whatever the medium, when people receive a message from you they are crystal-clear on the purpose of your communication and any requested action. They feel respected and that their time was well-spent. You appreciate people who are direct, and you are confident sharing your perspective when it will help make a situation better.
- You are a superb executor and project manager. You have a proven track record of managing multiple projects simultaneously and an ability to balance execution of short-term/urgent tasks with long-term project management. You understand how your daily actions align with your longer-term ambitious goals and can balance between the two, regardless of the day-to-day chaos you might find yourself in. Your customer service orientation enables you to respond to urgent needs with grace, flexibility, and a commitment to quality.
- A savvy navigator. You think strategically about how you invite others to participate in your work, especially those with limited time and capacity but hold authority and decision-making power. You are always considering how to create value in your interactions with others who may not prioritize your projects like you do, and you are not afraid of managing up or laterally.
You will help grow and strengthen our community of education leaders by providing a strong brand experience for incoming corps members, corps members, and alumni. (40%)
- Implement our marketing and communications strategic plan. Manage all TFA Bay Area branded communications, both traditional and web based/social, with support from other team members, to shape regional brand and ensure communications consistency to prospective corps members, corps members, alumni and partners. This includes managing our website and designing and executing our email campaigns.
- Execute the marketing and communications aspects of two flagship events: our annual fundraising gala and our annual Bay Ed Summit, a gathering of hundreds of alumni.
- In partnership with other functional teams, generate content as needed to advance key regional strategies (e.g., digital marketing campaign to generate applicants for an Alumni Fellowship; video series to help incoming corps members understand what teaching in the Bay is like; collateral for our Fall Donor Appeal).
- With support from the national Marketing team, shape and steward the region’s online presence to ensure consistency and accuracy of representation (regional website, internal microsites, e-newsletters, social media, etc.).
- Visit corps member classrooms, alumni in action and other programming opportunities to build understanding of our model.
You will consistently communicate our positive contributions to the broader education landscape. (25%)
- In partnership with COO and our national colleagues, execute an earned media strategy, ensuring ~4-5 earned media hits each year.
- Support national marketing and communications colleagues as needed to manage regional response to media inquiries about Teach For America Bay Area.
- Leverage our emerging data on student achievement to tell our story of impact for key stakeholders, including school partners and donors.
- Develop compelling profiles (video and other) of corps members, alumni and students, to be used for recruitment, development and other programmatic purposes.
You will build strong brand ambassadors across staff and board. (20%)
- In partnership with COO and People team, build staff and board knowledge of our role towards our vision of 2X as many great schools serving Bay Area students.
- Implement systems for sourcing stories from our staff re: the impact of alumni and corps members. Share those stories regularly with staff, building pride in our work.
- Ensure our region follows national brand standards in all content and collateral.
You will contribute to broader organizational vision, mission, and culture. (15%)
- Interview and select incoming corps members
- Engage in regional learning through attending meetings and professional development opportunities
- Attend Staff Teach For America Bay Area events
- 3-5 years of relevant work experience
- Proficiency in Microsoft Office and Google Suite
Work Demands
- Teach For America generally assumes a 50 hour workweek for its exempt staff members. Work hours are flexible based on the needs of the team and the position.
- Occasional weekend or evening work hours required.
By joining staff, you join a network of individuals committed to pursuing equity for all students and developing themselves as professionals in the process. We as an organization value the longevity of our employees and offer a comprehensive and competitive benefits plan. The salary for this position is also competitive and depends on your prior work experience. Please be advised, you will have an opportunity to discuss salary in more detail after you begin the application process.