Director of Membership

Leading Operations:

• Demonstrates relationship building with staff and members to increase member engagement.
• Coaches and mentors membership staff focused on the model, shadow, coach concept.
• Drives marketing and communication strategies for the branch and Association wide promotions; ensures that all materials meet YMCA branding including (all visual displays, printed materials, website, social media sites, monthly newsletter, member communication, etc.) to ensure timely, accurate, and relevant information is posted.
• Monitors and approves communication pieces for brand compliance.
• Implement Mission Sales and Mobile Fit strategies and monitor performance.
•  Uphold YMCA policies for safety, supervision, mandated reporting and risk management.
• Creates and monitors membership budget and anticipates changes to revenue and creates strategies to meet acquisition/financial goals.
•  Leads promotional events (branch and Association-wide).
•  Creates and Monitors staff schedule and payroll and ensures that the membership desk is adequately staffed.
• Attends staff meetings and trainings as required.
• Creates and implements a comprehensive and dynamic staff development and training program.  Observes all staff and provides regular feedback to staff that work a variety of shifts. Reviews staff annually at a minimum.
• Tracks membership acquisition by monitoring traffic and conversations through Mobile Fit and develops a reporting system that motivates staff.
• Analyzes data and surveys members to evaluate effectiveness of staff training and performance, promotions and member engagement.
• Works with leadership to exceed standards in all facets of operations including safety audits, financial goals, and staff satisfaction measurements.
• Evaluates and recommends new policies and procedures.
• Meets regularly with supervisor to analyze and evaluate effectiveness of staff training and performance, promotions and management team effectiveness in increasing member engagement.
• Leads branch in Client Relation Management and operating software and systems.

 
Building Relationships

• Demonstrates relationship building with staff and members to increase member engagement.
• Collaborates with Healthy Living department to ensure member satisfaction and elevate member experience.
• Oversees design and implementation of a comprehensive internal/external marketing and communications strategy that supports the Association/Branch goals and builds brand awareness.
• Participates in AO strategic teams and work groups including the Membership Engagement and Acquisition Team.
• Acts as liaison and establishes strong communicationwith the facilities department and A to Z to ensure that the branch is operating effectively including: maintenance, cable, phone, WiFi, janitorial services and supplies, etc.

Advancing Our Mission & Cause:

• Demonstrates the Character Counts values of caring, respect, honesty and responsibility in all dealings with members, guests, volunteers and fellow staff.
• Demonstrates competencies and willingness to develop in the Cause Driven Leadership areas of Advancing our Mission and Cause, Building Relationships, Leading Operations and Developing & Inspiring Others.
• Co-leads Annual Community Campaign for the Membership Department.
• Represents branch at community events as required.                                         

Developing and Inspiring Others

• Continues his/her own self-development through the Leadership Development trainings.
• Conducts staff meetings to encourage staff interaction, teambuilding, and keeping current with department and facility information.        
• Hires anddevelops staff to build a strong member engagement team.
• Advocates for members and effect change to influence and improve the member experience.