The Associate Director of Communications develops, implements and manages media strategies that build brand awareness and engagement with the Nature Conservancy through consistent top-tier media placement.
The Associate Director of Communications develops implements and manages effective media strategies to drive organizational strategy. S/he facilitates on-going communication between all parts of the California chapter and globally dispersed marketing division, internal and external stakeholders and identifies communication and media needs and opportunities. S/he develops and fosters relations with key stakeholders and media contacts and secures placement in elite-level publications. Provides consultation, media training, coaching and talking points to persons serving as spokesperson(s).
RESPONSIBILITIES AND SCOPE
- Develops, directs and implements California chapter’s media strategy
- Manage assigned budget and public relations firm; evaluates results and iterates strategy to achieve goals
- Responsibility and accountability for meeting strategic goals and objectives.
- Build relationships with CA and national reporters at key outlets leading to increased coverage of The Nature Conservancy.
- Build relationships with conservation staff to develop and shape stories ensuring a steady flow of relevant, timely stories are pitched and secured in targeted media outlets.
- Manage media training structure where staff get trained and are able to speak effectively to the media for feature stories, expert opinion and rapid response.
- Distribute media hits to internal audiences and external audiences as needed to support digital marketing efforts.
- Support thought leadership events – write abstracts, identify and prep speakers.
- Experience developing communications and media strategies and measuring results.
- Experience managing and implementing multiple projects.
- Experience in program management and measuring results of strategic plans.
- Experience cultivating and managing reporter and stakeholder relationships resulting in national media level stories.
- Experience writing, editing and proofreading messages for targeted audiences.
DESIRED QUALIFICATIONS
- Multi-lingual skills appreciated.
- Multi-cultural or cross-cultural experience preferred.
- Experience developing, implementing and measuring communication and media plans/strategies.
- Demonstrated ability in managing budgets, vendors and staff
- Excellent writing, presentation, communication, mediation and negotiation skills.
- Familiarity with communication technologies and best practices. Experience and/or understanding of communication best practices at a decentralized organization a plus.
- Knowledge and application of current and evolving trends in relevant discipline
- Management experience that includes ability to lead, motivate, set objectives and manage performance and conflict resolution.
- Experience working at a senior management level.
- Experience with social media and packaging digital stories to support media placement.
The Nature Conservancy offers competitive compensation, 401k or savings-plan matching for eligible employees, excellent benefits, flexible work policies and a collaborative work environment. We also provide professional development opportunities and promote from within. As a result, you will find a culture that supports and inspires conservation achievement and personal development, both within the workplace and beyond.