The Campaign Outreach Manager will lead outreach to cities, counties, states, community groups, and other stakeholders to promote use of the Save the Food campaign. This outreach allows NRDC to amplify the reach of its campaign by pursuing channels that are outside of those that are traditionally part of the Ad Council’s reach. Through webinars, speaking, and direct outreach, Coordinator will inspire partners to use the campaign and then do all necessary follow up to enable implementation.
Areas of Responsibility:
- Conduct outreach to city governments, including establishing contact within city, arranging for presentation of campaign materials, and conducting follow up encouraging as wide and creative use as possible.
- Coordinate provision of campaign assets, including determining types of assets desired, working with Ad Council and internal NRDC design team to meet city requests, and customizing artwork with local logos.
- Coordinate provision of campaign assets to other types of stakeholders, such as universities/colleges, sports teams, corporate partners, and other potential partners.
- Manage incoming requests to customize Campaign assets.
- Develop additional campaign assets for the community outreach portion of the campaign as needed, including food storage guides, refrigerator magnets, tip sheets, shopping and menu planning guidelines, and other assets as they are requested by partners.
- Review and provide feedback on additional Campaign assets created by the Ad Council and its media partners, including participation in meetings with NRDC and the Ad Council. Review draft versions, conduct quality control for digital assets, and provide input into usefulness of different potential assets and partnerships.
- Present on webinars about the Campaign.
Skills/Experience:
- 5-8 years of strategic marketing and communications experience
- Strong communication skills
- Basic design software skills
- Organized, detail-oriented, and able to manage several accounts concurrently
Job Function:
Organization Info
Listing Stats
Post Date:
Dec 23 2017
Active Until:
Jan 23 2018
Hiring Organization:
Natural Resources Defense Council, Inc.
industry:
Nonprofit