This position is responsible for managing and overseeing the membership and marketing activities for the branch. Will supervise Member Engagement Representatives and other Branch staff, who serve as first point of contact for members and future members. Director is also responsible for creating and managing a culture for optimal engagement for our members and will provide direction to the wellness center and group exercise leadership team creating a seamless transition from point of sale transactions to full involvement in our Y wellness experience.
Areas of Responsibility:
- Implements membership strategies that support recruitment of new members and retention of existing members. Creates a member-focused culture and models relationship-building skills (including Listen First) in all interactions. Fosters a climate of innovation and resolves problems to ensure member satisfaction.
- Create and execute a strong on-boarding program for new members.
- Recruits, hires, trains, develops, schedules and directs staff and volunteers as needed. Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals.
- Promotes program and membership enrollment in interactions with existing and potential members. Coordinates program registration, including logistics to support phone, walk-in and web registration. Coordinates with marketing efforts to maximize enrollments and provides ongoing support to Program Directors on related issues.
- Provide direction to the leader of the wellness center and group exercise programs to ensure high involvement of both new and current members.
- Ensure that the branch has an adequate offering of both high quality wellness programs and opportunities for wellness orientations and personal training.
- Construct and implement plans that encourage members to try new programs and become involved in the Y community as a committed member rather than just a casual participant.
- Coordinate special events and activities related to member engagement as well as ensure member challenge programs are fully implemented and subscribed to throughout the membership community.
- Develop effective working relationships with service groups, community organizations, and companies, including making presentations.
- Write draft of program information necessary to promote assigned programs, in accordance with membership and marketing plans and work with the Association Marketing team to produce and distribute the information.
- Participates in the planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances
- Ensures proper implementation of front desk procedures. Reviews and updates desk procedures and communicates changes to staff.
- Participate in annual Y Partners campaign.
- Provide program data and reports in support of planning processes and grant reporting requirements.
- Follow established marketing, brand and graphics standards.
- Establish monthly and annual goals with supervisor.
- Meet or exceed membership revenue and marketing goals.
- Participate as a member of the association’s Member Engagement Cabinet.
- Model behavior consistent with our core values.
- Maintain accurate inventory all equipment related to membership operations.
- Follow systems, practices, and training related to risk management and safety of participants and staff, and follow accident report procedures and policies.
- Perform all other duties as assigned.
Educational Background:
Bachelor's degree in related field or equivalent highly preferred.
Skills/Experience:
- Two years supervisory experience.
- Strong relationship driven personality with strong social and communication skills. Must be an expert in providing great member service.
- Excellent interpersonal, public relations and written communication skills are required. Must also be comfortable with oral presentations.
- Ability to relate effectively to diverse groups of people from all social and economic segments of
- the community.
- Must understand the basic concepts of a voluntary, non-profit organization, as well as the structure of the YMCA as a partnership of volunteers and staff, and accept a commitment to the YMCA mission.
- Employee must have working knowledge of a Mac environment, Gmail, and Microsoft Office Suite.
- Certifications required within the first week of hire: Redwoods Bloodborne Pathogens, Defensive Driving, and Hazardous Communications
- Certifications required within the first 60 days of hire: YMCA approved basic life saving skills such as CPR, First Aid, AED, and Emergency Oxygen.This position must have the ability to respond to safety and emergency situations.
- Must be 21 years of age with a valid driver’s, and have the capacity to drive to various locations within the greater San Antonio metropolitan area.
WORKING CONDITIONS:
- Work is performed in a fast-paced facility environment. Position requires attending meetings at different off-site locations.
- Visual acuity is required for reading computer screens and/or documents and making changes as necessary/required.
- Job requires high levels of alertness and concentration. This position requires analytical abilities and multitasking in order to identify problems and recommend solutions.
- Job requires accuracy and attention to detail, organizational, and time management skills, while maintaining high levels of initiative in order to work within deadlines.
- Occasional stooping and bending with regular lifting of up to 20 pounds is required.
- Incumbent must be able to sit and stand for long periods of time, as well as, able to manipulate keyboards, telephone keypads, and writing utensils is essential.
Compensation/Benefits:
Salary: $42,670.00
Job Function:
Organization Info
Listing Stats
Post Date:
Feb 26 2019
Active Until:
Mar 26 2019
Hiring Organization:
YMCA of the USA
industry:
Nonprofit