This position supports the work of the Y, a leading nonprofit, charitable organization committed to strengthening community through youth development, healthy living and social responsibility. The Marketing Manager at the YMCA of Northern Utah builds the community’s understanding of the YMCA’s cause and impact through development and implementation of effective marketing and communications strategies. This position is full-time with full benefits package to include generous PTO policy, 12% YMCA retirement, access to 403(b) savings plan from day of hire, medical and dental insurance.
Areas of Responsibility:
- Develops, produces and distributes marketing materials and program information necessary to promote YMCA programs.
- Establishes contacts with media representatives and writes and submits press releases when appropriate. Maintains updated files of YMCA’s media relations (both press and electronic).
- Leads assigned aspects of the fundraising campaign events. May help to plan and coordinate special events in conjunction with the fund development department.
- Acts as the Association’s Brand Advocate which involves overseeing and monitoring content presented in all Y marketing materials and ensuring use of the YMCA brand.
- Prepares marketing templates and tools and trains YMCA staff on marketing tools and brand usage guidelines.
- Works with YMCA staff in the creation of an annual outreach & communications plan that uses a diverse mix of promotional approaches to increase visibility in the Utah communities served to ensure: participation in YMCA programs, support from current and potential donors and engagement with current and potential partners/collaborators.
- Responsible for the web content and creation of branded content in key areas of the Association’s website ad social media outlets
- Builds the capacity of the YMCA’s outreach, communications and fundraising efforts to increase the awareness and impact of YMCA’s programs and services in Utah
- Designs and writes copy for marketing materials (direct mail, email, social media, online) for the organization for use in meetings, outreach and discussions with a variety of audiences (including YMCA staff, volunteers, parents, partners, collaborators and funders.
Educational Background:
Bachelor degree in Marketing, Advertising, Communications or related field preferred or equivalent combination of education and experience.
Skills/Experience:
- 3-5 years’ professional experience in marketing desired
- Computer proficiency in graphic design, social media and web design. Familiarity with Publisher, Adobe Acrobat, Photoshop, Drupal and Vertical Response preferred.
- Must have excellent written, verbal and interpersonal communication skills with the ability to explain information to diverse groups
- Demonstrated experience in both designing and writing copy for marketing materials
- Ability to handle multiple tasks simultaneously
Compensation/Benefits:
Salary: $42,000.00 - $53,000.00
Organization Info
Listing Stats
Post Date:
Nov 19 2018
Active Until:
Dec 20 2018
Hiring Organization:
YMCA of the USA
industry:
Nonprofit