Experienced digital marketer to lead our online acquisition, engagement, and fundraising strategy for LLS Masterbrand and fundraising products. Leverage knowledge of the digital ecosystem to expand LLS’s reach to gain greater share of awareness and revenue to support the mission. Expand relationships and create new ones with Third Party platforms and partners including but not limited to Facebook, Google, YouTube, and Amazon.
Areas of Responsibility:
- Develop an integrated digital marketing plan and budget to deliver annual revenue goals and 5-year growth objectives
- Lead all digital marketing initiatives including SEO, SEM, email marketing, digital partnerships, retargeting and marketing automation.
- Develop and implement a robust email marketing program with a focus on list growth, conversion, and cultivation of key donor segments
- Manage multiple external relationships including Merkle Digital, IBM, and Zen1210
- Lead support for Email Playground platform which is used extensively by field and national staff to execute email builds, sends, and reports.
- Interface with outside developers to design and implement new features to optimize website conversion and performance.
- Track and analyze website performance and make recommendations for updates and enhancements to meet key marketing objectives
- Research, propose, develop, and implement new online fundraising, cultivation and acquisition initiatives
- Monitor performance of integrated marketing efforts: set benchmarks and goals; compile and distribute reports on all digital activities including paid and organic media, web, and email performance. Make recommendations based on data driven insights
- Keep abreast of digital marketing trends; apply learnings to establish baseline metrics, improve outcomes, and inform planning and budgets
- Project manage all digital marketing initiatives and ensure deadlines are met and quality control standards are consistently implemented
- Grow digital relationships to expand donation and fundraising potential, leveraging third party relationships and platforms.
Educational Background:
Bachelor’s degree in marketing, communications or a related field. MBA a plus
Skills/Experience:
- 8+ years of relevant experience
Position Requirements:
- Proven track record of creating data-driven digital marketing programs and implementing both best practices and new techniques that have resulted in sustained growth in revenue delivery, website traffic, email universe, and audience engagement.
- Proven ability to develop strategic marketing and fundraising plans that achieve objectives through email, social media, and paid advertising campaigns
- Comprehensive knowledge of current digital strategies and techniques, including but not limited to: SEM/SEO, organic and paid social media, email marketing, audience segmentation, A/B testing, website content management and / or content marketing,
- Strong technical skills, proven experience with digital content and marketing platforms, and measurement tools, including: Google Analytics, Google AdWords, Facebook Insights. Experience with an email engagement platform is strongly preferred.
- Demonstrated engagement in digital marketing sector, including continuous learning and ability to identify emerging trends and recommend new tools and techniques.
- Strong relationship management and interpersonal skills; must be entrepreneurial and resourceful
Job Function:
Listing Stats
Post Date:
Oct 26 2018
Active Until:
Nov 26 2018
Hiring Organization:
The Leukemia & Lymphoma Society
industry:
Nonprofit