Context: Collaborates with chapter volunteer leaders and staff and regional office staff to promote the conservation action, public education, and other goals of the Sierra Club through the development, coordination, and implementation of messages and strategic media plans for the chapter and through outreach to the general public and to public officials.
Scope: The Communications Coordinator is responsible for developing, implementing and coordinating media strategy for the full range of the chapter conservation action campaigns, public education projects, and other activities. The Communications Coordinator assists chapter volunteer leaders and chapter and regional office staff in outreach to the general public and to public officials in the shaping and implementation of public policy.
- Develops, implements, and coordinates media strategy for the full range of chapter conservation action campaigns, public education projects and other activities.
- Assists in the development and preparation of chapter publications, fact sheets and other communication materials for conservation action campaigns and public education projects.
- Pitches Sierra Club stories to the media. Writes and circulates documents including advisories, releases and statements to the press. Coordinates responses to the media on all appropriate topics.
- Cultivates relations with both reporters and editorial boards and seeks their support for Club initiatives and position. Develops and updates media lists.
- Writes, edits, and places opinion pieces for chapter staff and volunteers.
- Works closely with volunteer leaders and chapter and regional office staff to coordinate all media events including decisions on materials, visuals, and pitching media events.
- Advises trains and assists regional groups of the chapter in their interactions with the news media.
- Organizes and maintains media clips for the chapter.
- Works with non-English language news media to expand coverage of chapter and other Sierra Club activities among the non-English speaking population
- Supports the chapter staff and volunteer leader needs with respect to CORE (data management) and Marketing Cloud (email action alerts).
- Assists with the administration of multiple websites and digital resources.
- Performs miscellaneous duties as assigned.
- Two to three years experience in communications or closely related field.
- Excellent public/media relations skills and ability to communicate well with writers, editors, and publishers.
- Strong oral, excellent editing and written communications skills.
- Proficiency in the use of computer software, including Microsoft Office, e-mail, and the Adobe Creative Suite including Photoshop, Illustrator and InDesign..
- Demonstrated familiarity with conservation and environmental topics, issues, and literature.
- Ability to work cooperatively with staff and volunteers.
- Ability to meet deadlines and work under pressure.