Marketing Director

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YMCA of the USA
Redlands, CA, USA
Full-time

Join our team in sunny Southern California for an opportunity to express creativity while managing and developing marketing material.

The Marketing Director supports the work of the Y, a leading nonprofit committed to strengthening community through youth development, healthy living and social responsibility.The Marketing Director is responsible for strategically implementing marketing material and writing content to strengthen the visibility, reputation, and impact of our YMCA.

Areas of Responsibility: 
  • Articulate a clear vision for the mission and goals of the YMCA of the East Valley which inspire our community to join the YMCA as members.
  • Provide leadership in extending the YMCA into online and social media spaces including email marketing, social media management, advertising, networking and community management.
  • Develop strategies to grow and engage audiences via online platforms (social media).
  • Assist in the planning, creation and management of the YMCA social media plans and oversees the project management and implementation of social media for the YMCA of /the East Valley.
  • Conducts and consults on any PR (media), creative writing, graphic design work and publishing of content as necessary.
  • Assume a lead role in publishing annual reports, previews, newsletters, website and other key marketing pieces
  • Coordinate graphic design/creative development for print and electronic marketing efforts
  • Develop content for outbound communications, including websites, newsletters, online advertising, print advertising and sales materials
  • Research, write and submit press releases, pitch story ideas and assist in raising the visibility of the YMCA
  • Maintain collegial working relationships with media contacts and other key constituencies
  • Help manage direct mail campaigns including developing themes, organizing mailings, tracking results and coordinating with inside personnel
  • Actively participate in training as appropriate
  • Guide other projects and efforts as assigned
  • Perform all other duties as assigned by the supervisor
  • Follow YMCA personnel policies, practices, salary administration plan, emergency procedures and risk management procedures.
Educational Background: 
Bachelor’s degree or equivalent required.
Skills/Experience: 
  • High-level skill and up to date with industry-leading software and technologies (In Design, Illustrator, Photoshop etc.).
  • Demonstrated success in creating and executing motivating and effective digital and visual communications, with a supporting creative portfolio.
  • Demonstrated experience and knowledge of creation of email and web page design (HTML, Word Press).
  • Professionalism regarding time, costs and deadlines.
  • Must have experience with graphic design, HTML, desktop and website publishing, Adobe Photoshop, Illustrator, Acrobat and Macromedia Contribute a plus.
  • 2-3 years related background in marketing, public relations, communications, advertising, product management or related field preferred.
  • Prior experience in a not-for-profit organization preferred.
Compensation/Benefits: 

Salary: $49,920.00 - $54,080.00

How to Apply: 

https://www.ymca.net/career-opportunities/details/39690

Job Function: 
Communications & Public Education

Organization Info

YMCA of the USA

Overview
Headquarters: 
Chicago, IL, United States
Website: 
ymca.org
Annual Budget : 
$100-500M
Founded: 
1983
About Us
Areas of Focus: 
Community Service / Capacity Building / Volunteerism
Youth / Children
Recreation / Sports
Mission: 

The YMCA mission is: To put Christian principles into practice through programs that build healthy spirit, mind and body for all. YMCA of the USA (Y-USA) is the national resource office for the Y, one of the nation's leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children – of all ages, incomes and backgrounds – to nurture the potential of children and teens, improve the nation's health and well-being and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has the longstanding relationships and physical presence needed not just to promise, but also to deliver, lasting personal and social change.

Programs: 
  1. YOUTH DEVELOPMENT: Nurturing the potential of children and teens
  2. HEALTHY LIVING: Improving the nation’s health and well-being
  3. SOCIAL RESPONSIBILITY: Giving back and providing support to neighbors

Listing Stats

Post Date: 
Jul 18 2019
Active Until: 
Aug 18 2019
Hiring Organization: 
YMCA of the USA
industry: 
Nonprofit