The Director of Membership Sales & Engagement is responsible for management of membership operations, sales and retention and ensures the delivery of superior member service to members, staff and volunteers. This individual will also be held accountable for developing and implementing sales strategies and plans which fulfill Association strategic plan goals and objectives. The incumbent provides leadership for day-to-day operations while leading the Membership team at the Quincy Branch. This position contributes to overall Association profitability.
SALES ANALYSIS, STRATEGIES AND MANAGEMENT
- Analyzes market data to develop, recommend and implement a strategic sales plan for membership which meets established Association goals and objectives.
- Drive increased membership sales through the creation and implementation of sales strategies and closing techniques.
- Develops and manages corporate account relationships and strategies.
- Establishes sales goals and sets the direction for the membership team.
- Partners with the Membership team to drive service and identify cross selling opportunities.
STAFF ENGAGEMENT & DEVELOPMENT
- Hires, trains, develop and coach a sales management team which achieves established Association goals and objectives.
- Works with Training and Development to identify and implement training needs which enhances sales skills, as needed.
MEMBERSHIP ENGAGEMENT & DEVELOPMENT
- Building relationships with and among families and members, responding to inquiries and solving problems.
- Creates a supportive community environment, recruits and engages new families, and connects families to the YMCA’s cause.
BUDGET & FINANCIAL MANAGEMENT
- Develops & Manages Membership Department budget
FACILITY MANAGEMENT
- Works with branch staff to provide program facilities for members that are safe, clean, adequately equipped, well maintained, and attractive.
VOLUNTEER DEVELOPMENT
- Supports volunteer initiatives
FINANCIAL DEVELOPMENT
- Assists in YMCA fund raising activities/events
COMMUNITY INVOLVEMENT & SUPPORT
- Engages and builds collaborative relationships with community organizations.
- Minimum of three (3) years of sales leadership experience, including supervision of Full-Time and Part-Time Staff.
- Budgetary experience required. Proven ability to reach budget goals.
- Strong sales operations and sales process management experience.
- Strong interpersonal skills with the ability to build rapport and credibility quickly.
- Strong verbal and written communication skills.
- Excellent presentation, writing and negotiation skills.
- Entrepreneurial spirit with the ability to work in highly flexible, rapidly changing and fast-paced work environment.
- Ability to work with a diverse group of individuals.
- Ability to establish and maintain favorable relationships with leaders of corporations and/or community organizations.