The Manager, Marketing & Communications will help cultivate and execute elements of a regional marketing and communications strategy that supports our regional vision and goals. Reporting to the Managing Director, Development & Communications and working closely with all regional teams as well as our national marketing and communications teams, the Manager, Marketing & Communications will be responsible for key projects and ongoing actions that advance the brand and stakeholder engagement strategies of the Greater Philadelphia region. This includes developing and executing a social media strategy, drafting compelling content, working across teams to ensure consistent branding, sourcing local stories to be considered for pitching to members of the media, and identifying new and innovative ways for the organization to develop and share its narrative and brand.
The Manager will have knowledge of the Philadelphia media landscape, as well as experience with multimedia tools and leveraging social media to cultivate public opinion. The Manager will need to excel as a critical thinker and relationship builder with exceptional organizational and communication skills. The Manager must be hyper-attuned to end user experience and quality assurance, ensuring that our external and internal stakeholders see and hear compelling content, in error-free and style-aligned presentation. The Manager should be ambitious, with a desire to help envision as well as execute, and an eye toward accelerating the region’s ultimate impact on education in Greater Philadelphia.
Share the Story (40%)
- Collaborate across functional teams to define marketing and communications priorities, strategies and tactics necessary to achieve the regional vision.
- Source and develop compelling content highlighting TFA’s impact in Greater Philadelphia, identifying and documenting stories (both information and visuals) of the impact of our corps members, alumni, students, donors, community partners and others.
- Lead TFA-Greater Philadelphia’s social media presence (Twitter & Instagram, Facebook), including: developing and sharing strategic content that strengthens our community of TFA alumni, corps members and supporters; engaging in conversation with our network through social channels; and equipping external facing staff to engage on social media.
- Develop compelling profiles of corps members and alumni, as well as other data and impact, to be used for development and programmatic purposes.
- Manage our regional page on teachforamerica.org including our blog.
- Collaborate with national team members to ensure organizational consistency and leverage national resources, while still maintaining the uniqueness of the regional brand.
- Create and proofread external-facing content and marketing materials for error-free, grammatically correct content aligned with our brand, style, and tone.
- Other ad hoc communications that share the TFA-Greater Philadelphia story.
Develop Communications Systems & Structures (30%)
- Develop, implement and manage a strategic process to systematize our story and content sourcing (ie, creating a content “pipeline”), ensuring that we have the right content at the right time.
- Create and drive communications norms for the region, including print, web, social media, etc., as well as systems of accountability.
- Develop systems for our frontline storytellers to effectively and accurately share our work (e.g. templates, possible new logo, guides, communications toolkits, and other resources).
- Coach and educate the regional staff in best practices in cultivating and maintaining a compelling and authentic brand identity and ensuring consistency of communications in support of that brand.
Media (20%)
- Identify opportunities for regional media coverage. Have a pulse on what is happening in the Greater Philadelphia media and know when to pitch our stories.
- Cultivate positive working relationships with media outlets throughout the Greater Philadelphia area.
- Work with our national communications team and executive director on crisis communication as needed.
Regional Responsibilities (10%)
- Participate in the National Corps Member Final Evaluation process (Selection) for up to six days during the year.
- Matriculate incoming Greater Philadelphia corps members during 4-5 confirmation windows.
- Attend large-scale, full-day regional events such as Philly Pham Days and Induction.
- Attend and participate in team meetings, bi-monthly Staff Meetings, quarterly All Staff Events, and any additional required staff programming.
- A minimum of 3 years of related work experience in communications, marketing, or public relations required
- A working knowledge and pulse on the education, political and media landscape in Philadelphia
- Established media relationships in Greater Philadelphia preferred
- Superb communication skills – both written and verbal
- Strong project management skills
- Strong decision making skills especially during challenging situations
- Highly organized, deadline driven, and goal oriented
- Innovative & able to work in ambiguity
Work Demands
- 45-50 hours per week with increased hours occasionally
- Some weekend and evening work required
- Some local travel to in-person meetings required