The YMCA of Central Florida has an exciting new opportunity for an Email Marketing Specialist. The incumbent will be based onsite at our corporate / Association office located in Downtown, Orlando. Under the leadership and direction of the Digital Marketing Director, this individual will be responsible for managing the end-to-end production of email marketing campaigns and marketing automation across the enterprise, analyze member behavior to implement marketing strategies, and take lead in cross-functional projects to ensure our email program scales effectively with company growth.
The YMCA of Central Florida is one of the area’s largest and leading nonprofits; with over 2,000 employees and multiple Y Family Center locations across six counties. Thrive with a career at the Y and be part of something BIGGER!
- Own daily design, coding, proofing, scheduling, delivery and reporting of marketing campaigns.
- Validate email functionality and appearance across browsers and platforms.
- Convert and consolidate existing email campaigns on various platforms into a single delivery system.
- Develop customer journeys, building and updating email templates in Salesforce Marketing Cloud to improve member communication and conversion of new leads.
- Drive cross-functional marketing initiatives with Marketing, Operations and Family Center teams to improve lead management and member retention.
- Work collaboratively with Project Manager, Graphic Designer, Content Specialist and other cross-functional teams.
- Uphold established tones and brand standards within platform.
- Monitor performance of campaigns and use member behavior to make recommendations for tests and share ideas for improvement.
- Influence marketing/brand strategy and develop new email ideas.
- Build and maintain relationships with Operations, Family Centers and partners to oversee localization of assets needed to support campaigns.
- Demonstrate knowledge of email marketing best practices, staying aware of industry trends and challenges.
- Minimum 1-3 years email marketing experience with demonstrated success creating and implementing effective email campaigns with email systems like Mail Chimp, Constant Contact, Lyris desired. Salesforce Marketing Cloud/ExactTarget preferred.
- Experience with building scalable, broad reach email acquisition partnerships & programs, while assisting on-boarding programs to maximize engagement.
- Experience managing multi-channel campaigns for multi-location organization.
- Comfortable in a fast-paced environment with quick deadlines.
- Working knowledge of HTML/CSS, Adobe Creative Cloud (Photoshop, Illustrator, Dreamweaver) and email design is preferred.
- Understand the nature of email design, delivery, CAN SPAM and analytics.
- Ability to effectively communicate complex concepts to non-technical stakeholders.
- Bilingual in Spanish, a plus.
Along with a highly competitive pay structure, the YMCA of Central Florida provides exceptional benefits which include the following:
- Affordable and quality healthcare (medical, dental, vision options).
- Long Term Disability and Life Insurance provided at no cost to the employee.
- 12% Employer funded retirement plan after two years of service with immediate vesting and the ability to add additional earnings from first day of employment.
- YMCA membership for employee and household.
- Generous paid time off package.
- Career growth opportunities with one of the largest and most innovative YMCA Associations in the country.
- A challenging and fun work environment with creative, talented and diverse individuals!