Under the leadership of the Digital Marketing Director, this individual will be responsible for managing the end-to-end production of email marketing campaigns and marketing automation across the enterprise, analyze member behavior to implement marketing strategies, and take lead in cross-functional projects to ensure our email program scales effectively with company growth.
Essential functions include the following;
- Own daily production, scheduling, delivery and reporting of promotional and transactional email and marketing automation campaigns.
- Convert and consolidate existing email campaigns on various platforms into single segmented automation delivery system.
- Validate email functionality and appearance across browsers and platforms. Utilize member behavior and data to target email lists.
- Develop customized customer journeys and email templates in Marketing Cloud to improve communication and conversion of leads.
- Follow established tones, including brand standards, and execute within platform.
- Analyze results of promotional campaigns to propose tests and ideas for improvement. Influence marketing strategy and develop new email ideas.
- Maintain relationships and work with partners to oversee localization of assets needed to support campaigns.
- Minimum 1-3 years email marketing experience with demonstrated success creating and implementing effective email campaigns using Salesforce Marketing Cloud (preferred). Certification desired.
- Experience with email systems like Mail Chimp, Constant Contact, Lyris desired.
- Drive cross-functional marketing initiatives with Marketing, Operations and Family Center teams to increase provider activations and member retention.
- Experience with building scalable, broad reach email acquisition partnerships & programs, while assisting on-boarding programs to maximize engagement.
- Experienced setting multi-channel campaigns for multi-location organization.
- Strong quantitative, strategic, and data visualization skills highly recommended, and working knowledge of HTML/CSS and email design is preferred.
- Understand the nature of email design, delivery, CAN SPAM and analytics
- Ability to effectively communicate complex concepts to non-technical stakeholders.
Along with a highly competitive pay structure, the YMCA of Central Florida provides exceptional benefits which include the following:
- Affordable and quality healthcare (medical, dental, vision options).
- Long Term Disability and Life Insurance provided at no cost to the employee.
- 12% Employer funded retirement plan after two years of service with immediate vesting and the ability to add additional earnings from first day of employment.
- YMCA membership for employee and household.
- Generous paid time off package.
- Career growth opportunities with one of the largest and most innovative YMCA Associations in the country.
- A challenging and fun work environment with creative, talented and diverse individuals!
The YMCA of Central Florida is a Drug Free Workplace and is committed to the policy of Equal Opportunity prohibiting discrimination in employment because of race, color, religion, gender, national origin, sexual orientation, political affiliation, age, genetic information, disability or veteran status.