Marketing and Communications Manager

Specific Responsibilities:

• Steward PCV’s brand and impact for key stakeholders ensuring that PCV continues to build trust in the communities we serve via robust and authentic storytelling.
• Help implement a refresh of PCV’s brand story around our integrated model and anti-oppression work. This includes establishing updated brand messages, an official PCV brand style guide with visual and written guidelines by audience/department/medium, and updating all of PCV’s sales sheets, pitch decks, and other collateral. 
• Optimize PCV’s web presence and brand awareness through ownership of web design, content governance and cross-functional engagement with Lending, Business Advising and Good Jobs Innovation Lab leadership – including some coding skills, brought, or learned.
• Work with partner Communications and Branding firm to oversee our impact storytelling, branding, and communications management. You will also coordinate closely with PCV’s Communications Associate, Development Associate, intern(s), external consultants, and agencies.
• Partner with organizational leadership to optimize lead generation for justice-impacted clients, culturally competent volunteer advisors, community and corporate partners, and funders. Manage impact through split-testing and KPI monitoring, maintaining clear lines of communication with program leaders around messaging efficacy.
• Coordinate PCV’s cross-functional content calendar with local agency, including overseeing social media, email marketing, a monthly cadence of small business owner, volunteer, and partner success stories, as well as PR and thought leadership opportunities (including earned media opportunities for senior leadership thought leadership – drafting and securing the publishing of quarterly articles and op-eds)
• Support our Good Jobs Innovation Lab in their mission to build capacity for compelling data storytelling around good jobs journeys and impact management. Inform and support the design of Tableau-enabled storyboards on PCV web pages to solidify our bona fides as a data-driven culture.
• Build our organizational capacity to tell diverse and inclusive stories using a wider variety of media, including Semi-frequent videos of us talking with business owners about how they got where they got, advice, the value-add of PCV’s support, etc. social media takeovers by clients and partners; and building stronger cross promotional partnerships to amplify our resources on social media and other mediums

Qualifications, Skills, & Experience

We strive to be a diverse and inclusive place to work. We value new perspectives, original ideas, and different ways of working. You will bring a background of working with dynamic teams and projects, as mediums analytical and communications skills that you are eager to apply to complex social problems. You should demonstrate a deep commitment to creating social and environmental benefit, underestimated people, and places.

• 5+ years of relevant professional experience in a marketing or communications function.
• Excellent writing and communication skills and demonstrated experience working with senior leaders and Subject Matter Experts to amplify their thought leadership through earned media, op-eds, blogs, white papers, and digital storytelling.
• Some track record leading demand/lead generation, digital marketing, branding, and/or content marketing functions.
• A talent for big-picture thinking and managing all of the moving parts of a cross-functional marketing, communications, and development group at a growing organization.
• Demonstrated experience developing campaigns for social media, email marketing, and thought leadership/content creation.
• Commitment to and embodiment of anti-racist organizational culture.
• Familiarity with data visualization tools including Tableau is a major plus. Willingness to own a learning journey to build organizational capacity for data storytelling required.
• Prior experience with, or interest in, community lending, entrepreneurship, and small business a plus (but not required).
• Prior experience with a mix of Google Analytics, Google AdWords, Canva, WordPress, Hootsuite (or other social media tools), and Campaign Monitor (or other email marketing tools) a plus.
• Fast learner, who demonstrates humility, openness, transparency, and empathy as consistent with PCV values.
• Some experience managing and supporting an inclusive team is desired.
• Bilingual skills (especially in Spanish) highly desired          .

Location/Travel

This is a hybrid/remote position based at our headquarters in Oakland, CA. The role may involve occasional visits with small business owners and community partners around our key geographies. This role will also require participation in key small business events within California.